Method and device for determining access path and method and system for determining page churn rate

An access path and churn rate technology, applied in the field of website analysis, can solve the problems of large system resource consumption and high computing cost, and achieve the effect of reducing consumption and computing cost.

Active Publication Date: 2014-03-12
ALIBABA GRP HLDG LTD
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  • Application Information

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Problems solved by technology

[0008] To sum up, in the prior art, the website analysis method based on the path pair stat

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  • Method and device for determining access path and method and system for determining page churn rate
  • Method and device for determining access path and method and system for determining page churn rate
  • Method and device for determining access path and method and system for determining page churn rate

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[0052] The technical solutions in the embodiments of the present application will be described clearly and completely in conjunction with the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by those of ordinary skill in the art without creative work fall within the protection scope of this application.

[0053] In order to achieve the purpose of reducing computing costs, this application provides a method for determining the page churn rate, such as figure 2 Shown, including steps:

[0054] S11. Obtain a record including the visitor ID, the visit website, the visit time and the last visit website in the visit log;

[0055] In this application, the records in the access log include user identification, access URL, access time, and last access URL. The reco...

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Abstract

The invention discloses a method and device for determining an access path and a method and system for determining the page churn rate. The method for determining the access path includes the step 1, obtaining records in an accessed log, the step 2, determining a record set provided with the same user identification and determining a target analysis record, the step 3, determining the next target analysis record according to the previous level record obtained by the previous level access website in the current target analysis record, the step 4, using the next target analysis record as the current target analysis record, the step 5, repeating the step 4 until the previous access website in the current target analysis record is recorded as an invalid access website link, and the step 6, constructing a website record. According to the method for determining the access path, due to the fact that the access path contains complete access web pages and web page access sequences, the information amount contained in the access path is much more than the information amount contained in a path pair in the prior art, access behaviors of users can be directly reflected, and consequently the computation cost of website analysis can be effectively lowered by using the access path as the statistics basis.

Description

technical field [0001] This application relates to the field of website analysis, especially the method and device for determining the access path, and the method and system for determining the page loss rate. Background technique [0002] Website analysis is the research on the behavior of visiting users in the website. By studying the behavior characteristics of visiting users in the website, it can reflect whether there are defects in the design of the website. [0003] An important method of website analysis is to extract the visit data of visiting users on the website by using the records in the visit log. In the prior art, a commonly used method is to decompose each page of the website into multiple website path pairs according to its tree structure; for example, as figure 1 As shown, the tree structure of the website shows that the website is divided into three layers, including 6 pages in total, which can be divided into (home page, product list), (home page, inform...

Claims

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Application Information

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IPC IPC(8): G06F17/30H04L12/24
CPCG06F16/958H04L41/14
Inventor 吴伟勋
Owner ALIBABA GRP HLDG LTD
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