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Video-based interactive method and system

A technology of video and interactive pages, applied in the field of video-based interactive methods and systems, can solve the problems of search mode lag, influence conversion effect, advertising interaction lag, etc., and achieve the effect of avoiding interaction lag and limitations.

Active Publication Date: 2015-08-19
TENCENT TECH (SHENZHEN) CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, this post-search method is actually relatively lagging, which seriously affects the conversion effect, and cannot interact with the business display content, such as the appearance of advertisements in real time, which makes the broadcasting of advertisements have the limitation of interaction lag

Method used

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  • Video-based interactive method and system
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  • Video-based interactive method and system

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Embodiment Construction

[0036] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0037] In one embodiment, a video-based interactive method, the method runs on a system architecture such as figure 1 As shown, the system architecture includes a terminal 50 and a server 70 , and with the cooperation of the TV relay satellite 10 and the video playback terminal 30 , the real-time interaction between TV viewers and business display content is realized.

[0038] Wherein, the video playback terminal 30 can be a variety of players or TV sets for video playback; the terminal 50 can be a smart remote control provided by various smart mobile terminals, smart TVs or set-top boxes; the serv...

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PUM

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Abstract

The invention provides an interaction method and system based on a video. The method includes the steps of monitoring an interaction command triggered in a terminal, obtaining multimedia data related to the video according to the interaction command, sending the multimedia data to a server-side so that the server-side can recognize the service display identification corresponding to video watching currently conducted by a user according to the multimedia data, receiving an interaction page issued by the server-side according to the service display identification, and displaying interaction content related to the service display identification to the user by displaying the interaction page. The system comprises a data obtaining module, a sending module and an interaction display module. By means of the method and the system, interaction can be conducted instantly after the service display content appears, and the defect that interaction lag happens to playing of the service display content is overcome.

Description

technical field [0001] The invention relates to computer application technology, in particular to a video-based interactive method and system. Background technique [0002] Video playback has become an essential part of people's lives. TV viewers watch various programs broadcast on TV. In addition, people can also watch videos played by them through various video websites. For example, TV viewers are interested in the goods or services introduced by the advertisements by watching the advertisements broadcast on TV, and then search in the search engine through some keywords remembered while watching the advertisements, so as to get more information from the search results. Relevant information; when you are interested in the video-embedded advertisements in the video website, you will also search for some keywords in the search engine to obtain more information. [0003] However, this post-search method is actually relatively lagging, which seriously affects the conversion e...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/237H04N21/431H04N21/472H04N21/475G06F17/30
CPCH04N21/237H04N21/41407H04N21/42203H04N21/4223H04N21/4722H04N21/8352G06F16/438H04L65/611H04L43/106H04L67/02H04N21/23418H04N21/4394H04N21/44008H04N21/47815H04N21/4782H04N21/812
Inventor 刘海龙谢达东侯杰陈波
Owner TENCENT TECH (SHENZHEN) CO LTD