Message push method and device

A message push and event message technology, applied in the field of communication, can solve problems such as large space limitations, poor user experience, message push, etc., to achieve efficient message push, save user time, and improve user experience.

Active Publication Date: 2017-12-26
北京鸿享技术服务有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although this kind of information push is highly targeted, it has large space limitations. When the user changes the terminal (such as using another computer or mobile phone to browse the web), the message cannot be pushed to the user in time, and the message may be pushed to the next user by mistake. The user who does not need such information on the terminal, that is, the message push cannot be updated in time according to the update of user information
[0005] It can be seen from the above that with the advancement of science and technology, users have higher requirements for the specificity and personalization of the pushed messages, but due to insufficient sources of user information and other reasons, the message push technology in the prior art cannot guarantee the accuracy of the push. The pertinence of the message and the timely update of the pushed message cannot meet the higher requirements of the user for the pushed message, resulting in a poor user experience

Method used

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Examples

Experimental program
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Embodiment 1

[0053] According to the analysis of the collected user information, it is obtained that the location information of the user from 12:00 noon to 1:00 pm on each working day of a month is in the food street of Haidian North Road, and, according to the collected user information Information analysis, every weekday from 12:00 noon to 1:00 pm does not involve the user's hair cutting behavior every two months and / or the user's body maintenance behavior twice a month and / or the user's weekly viewing Movie behavior (that is, the time period does not involve the specified operation determined according to the time characteristics of a specific time). In addition, the collected location information of the user at 12:00 on the same day is still the food street on Haidian North Road, so it is expected that the user will be at the food street at 12:00 Until 1:00 p.m., it is still maintained at the food street on Haidian North Road. After predicting that the user's location information from...

Embodiment 2

[0057] According to the information collected on users in the same time period on different days, the location information of the user in the time period from 2:00 pm to 5:00 pm every Sunday is the movie theater in each different location, that is, 3:00 pm on Sunday The time characteristic of the specific time until 5 o'clock is the user's leisure and entertainment time, and the specified operation involved is movie watching behavior. According to the above analysis of the specific time from 3:00 p.m. to 5:00 p.m. on Sunday, and during the specified time period from 1:00 p.m. "Center" can obtain and push information about theaters or movie releases near Haima Road Shopping Center. Figure 5 A schematic diagram of an interface for pushing movie ticket messages according to a preferred embodiment of the present invention is shown. see Figure 5 , according to the estimated location (that is, Haima Road Shopping Center) and the time characteristic of a specific time (from 3:00 ...

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Abstract

The invention provides a method and device for pushing messages. The method comprises the steps that information collection is performed on a user in the designated time frame, wherein information at least comprises time information and / or position information, and the position information is changed along with the time information; the change tendency of the position information is analyzed, and the position of a user at the specific time is predicated; according to the predicated position and time characteristics of the specific time, the messages relevant to a user are obtained and pushed. According to the method and device, the problem that in the prior art, the pushed messages cannot be updated in time according to the user information is solved, the messages are pushed more efficiently according to the needs of the user, the complex step that the user needs to search for the required messages is avoided, user time is saved, and the user experience is improved.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to a message pushing method and device. Background technique [0002] With the development of the information society, the amount of information people need for daily production and life is increasing day by day, and the message push (also called information push) in the existing technology, through certain technical standards or protocols, according to the user's interests, search, Filter messages and send messages to users to help users efficiently mine valuable messages and effectively reduce the problem of Internet message overload. [0003] However, the message push in the prior art can only push messages that may be applicable to most users but are not highly targeted according to market research. For example, a cosmetics store, based on a survey of member users, found that when the in-store activity rule is "Shopping over 100 yuan, get 5 yuan off", 75% of the ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9537
Inventor 李彬谭少卿姜燕北
Owner 北京鸿享技术服务有限公司
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