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Advertisement pushing method, client and advertisement pushing system

An advertising push and client-side technology, applied in the field of communications, can solve problems such as reducing user experience and failing to improve advertising accuracy, and achieve the effect of enhancing media value and brand value, improving accuracy, and improving user experience.

Active Publication Date: 2014-09-24
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Existing advertising models based on client-side applications mainly include advertising banners and advertising walls. This advertising model is only for pure display and notification, which can neither improve the accuracy of advertising push nor reduce the user experience of using the application.

Method used

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  • Advertisement pushing method, client and advertisement pushing system
  • Advertisement pushing method, client and advertisement pushing system
  • Advertisement pushing method, client and advertisement pushing system

Examples

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Embodiment Construction

[0065] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0066] In the embodiment of the present invention, the client may include, but is not limited to: mobile devices such as mobile phones, smart phones, notebook computers, and tablet computers. Applications refer to applications running on the client, including but not limited to: game applications, instant messaging applications, map applications, and so on.

[0067] The following will be combined with figure 1 - attached Figure 4 , the advertisement pushing meth...

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PUM

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Abstract

The embodiment of the invention provides an advertisement pushing method, a client and an advertisement pushing system. The method comprises the steps that the client acquires an advertisement decision factor, wherein the advertisement decision factor comprises application data and / or user behavior data; the client uploads the acquired advertisement decision factor to a server, so that the server sets an advertisement policy according to the advertisement decision factor and returns the advertisement policy to the client; and the client pushes an advertisement according to the advertisement policy. According to the invention, the accuracy of advertisement pushing can be effectively improved; the media value and the brand value of the advertisement are enhanced; and the user experience is improved.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to an advertisement pushing method, a client and an advertisement pushing system. Background technique [0002] At present, in-app advertising on clients (such as mobile phones, tablets, etc.) has become the mainstream of the advertising market, but compared with the development of client applications, the lag of existing application advertising models has restricted the development of the advertising market. The existing client-side application-based advertising model mainly includes advertising banners and advertising walls. This advertising model is only pure display and notification, which can neither improve the accuracy of advertising push nor reduce the user experience of the application. Contents of the invention [0003] Embodiments of the present invention provide an advertisement push method, a client terminal, and an advertisement push system, which can ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04L29/06
Inventor 潘璐伽陈焕华
Owner HUAWEI TECH CO LTD
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