A method and device for publishing media data based on microblog timeline

Abstract

Devices and methods are provided for releasing media data based on microblog timelines. For example, microblog related information of one or more original information receiving users associated with an information releasing user is acquired; the microblog related information of the one or more original information receiving users associated with the information releasing user is analyzed; one or more first interest models are established for the original information receiving users, wherein the first interest models include one or more first selectable items and one or more information type sets associated with the first selectable items for the original information receiving users; an information releasing request of the information releasing user is received; one or more target information receiving users related to the information releasing request are determined; and the first media data included in the information releasing request is sent to one or more timelines of the target information receiving users.

Description

technical field [0001] The present application relates to the field of computer software and Internet technologies, and in particular to a method and device for publishing media data based on microblog timeline. Background technique [0002] Weibo, or MicroBlog, is a platform for sharing, disseminating and obtaining information based on user relationships. Users can form personal communities through various clients such as WEB and WAP, update information with about 140 characters, and realize instant sharing. Each microblog user can choose the microblog users to follow according to his own interests, and become a fan of the followed microblog users. [0003] Weibo timeline marketing refers to a marketing method in which grassroots accounts, marketing accounts, official Weibo, etc. publish advertising information on Weibo, such as event links, product links, etc., to guide Weibo users to the target page. The current Weibo timeline marketing method is relatively extensive. U...

AI Technical Summary

Problems solved by technology

The current Weibo timeline marketing method is relatively extensive. Usually, all employees push, that is, the advertisement information is sent to the timeline of all Weibo users. This marketing method makes the coverage of advertisement information very large. However, in practical applications, it is not All Weibo users want to see these advertisements. Too many advertisements will harass Weibo users and cause Weibo users to cancel listening to the advertisements posted by these accounts.

[0004] Under the current Weibo timeline marketing method, it is possible to avoid causing trouble to Weibo users by limiting the number of advertising messages posted by the marketing account every day, but this also limits the advertising information release of the marketing account, resulting in the need to listen to Weibo ads. Users cannot listen to the advertisement information they are interested in in time

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