Interactive mobile advertisement putting system base on user personalization and return mechanism

A mobile advertising, interactive technology, applied in marketing and other directions, can solve the problems of blind, uncontrollable, and inability to place advertisements, and achieve the effect of eliminating cheating and satisfying a sense of achievement.

Inactive Publication Date: 2015-09-16
裴峤
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, traditional advertising forms such as TV advertisements, online advertisements, outdoor advertisements, and newspaper and magazine advertisements are expensive and uncontrollable, and cannot accurately place advertisements according to audience characteristics and hobbies
In addition, there is no interactive content in traditional advertisements, and viewers may choose not to watch them if they watch them for a long time.
For advertisers,

Method used

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  • Interactive mobile advertisement putting system base on user personalization and return mechanism
  • Interactive mobile advertisement putting system base on user personalization and return mechanism

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Embodiment Construction

[0020] The objects and functions of the present invention and methods for achieving the objects and functions will be clarified by referring to the exemplary embodiments. However, the present invention is not limited to the exemplary embodiments disclosed below; it can be implemented in various forms. The essence of the description is only to help those skilled in the relevant art comprehensively understand the specific details of the present invention.

[0021] Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the drawings, the same reference numerals represent the same or similar components, or the same or similar steps.

[0022] System Overview

[0023] figure 1 A system architecture diagram of an interactive mobile advertisement delivery system based on user personalization and reward mechanism is schematically shown according to an embodiment of the present invention. The system 100 includes a server 11...

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Abstract

The invention provides an interactive mobile advertisement putting system base on user personalization and a return mechanism. According to the system, interaction between a server side and a user terminal is carried out. The server side contains an advertisement submitting module, a registration logging-in verification module, a user information management module, an advertisement task generation module, an advertisement task approving module, a sharing management module, a payment module, and a database. Because of the way of setting an interactive content in an advertisement content, on the one hand, whether the user watches the advertisement content completely and effectively can be verified, the advertisement communication effect is enhanced, and the cheating behavior can be prevented; and on the other hand, the sense of achievement of the user can be satisfied and the user can enjoy watching the advertisement. If the user terminal 120 can be carried conveniently, the user can execute advertisement tasks by using fragmented time at any time and any place like at a subway, on a bus, or at an office.

Description

technical field [0001] The invention relates to a mobile terminal advertisement delivery system, in particular to an interactive mobile terminal advertisement delivery system based on user personalization and return mechanism. Background technique [0002] Traditional online advertising is a high-tech advertising operation method that uses advertising banners, text links, and multimedia methods on the website to publish or publish advertisements on the Internet through the online advertising platform, and deliver them to Internet users through the Internet. Compared with the traditional four major communication media (newspapers, magazines, TV, radio) and the recently favored outdoor advertising, online advertising has unique advantages and is an important part of the implementation of modern marketing media strategy. Network advertising is one of the main network marketing methods, and plays an important role in the system of network marketing methods. In fact, a variety o...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 裴峤
Owner 裴峤
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