Interactive mobile advertisement putting system base on user personalization and return mechanism

Abstract

The invention provides an interactive mobile advertisement putting system base on user personalization and a return mechanism. According to the system, interaction between a server side and a user terminal is carried out. The server side contains an advertisement submitting module, a registration logging-in verification module, a user information management module, an advertisement task generation module, an advertisement task approving module, a sharing management module, a payment module, and a database. Because of the way of setting an interactive content in an advertisement content, on the one hand, whether the user watches the advertisement content completely and effectively can be verified, the advertisement communication effect is enhanced, and the cheating behavior can be prevented; and on the other hand, the sense of achievement of the user can be satisfied and the user can enjoy watching the advertisement. If the user terminal 120 can be carried conveniently, the user can execute advertisement tasks by using fragmented time at any time and any place like at a subway, on a bus, or at an office.

Description

technical field [0001] The invention relates to a mobile terminal advertisement delivery system, in particular to an interactive mobile terminal advertisement delivery system based on user personalization and return mechanism. Background technique [0002] Traditional online advertising is a high-tech advertising operation method that uses advertising banners, text links, and multimedia methods on the website to publish or publish advertisements on the Internet through the online advertising platform, and deliver them to Internet users through the Internet. Compared with the traditional four major communication media (newspapers, magazines, TV, radio) and the recently favored outdoor advertising, online advertising has unique advantages and is an important part of the implementation of modern marketing media strategy. Network advertising is one of the main network marketing methods, and plays an important role in the system of network marketing methods. In fact, a variety o...

AI Technical Summary

Problems solved by technology

[0003] However, traditional advertising forms such as TV advertisements, online advertisements, outdoor advertisements, and newspaper and magazine advertisements are expensive and uncontrollable, and cannot accurately place advertisements according to audience characteristics and hobbies

In addition, there is no interactive content in traditional advertisements, and viewers may choose not to watch them if they watch them for a long time.

For advertisers, the placement of advertisements is too blind, the delivery efficiency is very low, and it is impossible to obtain real feedback from viewers and ensure that the advertisements are in place in all aspects.

In addition, the profits of traditional advertising are generally paid by Internet advertising companies and websites. The owner gets, but the viewer who actually watched the ad does not get rewarded, so the viewer has less incentive to watch the ad

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