Advertisement delivery method and device
A technology of advertising placement and ad clicking, applied in the field of advertising, can solve the problems of small amount of calculation, inaccurate advertising target, etc., and achieve the effect of improving accuracy, solving inaccurate advertising target, and easy convergence
Active Publication Date: 2015-09-30
SHENZHEN TENCENT COMP SYST CO LTD
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[0005] Embodiments of the present invention provide an advertisement delivery method and an advertisement delivery device using a neural network structure with a small amount of calculation and an easier convergence. The advertisement delivery method and the advertisement delivery device have higher accuracy of advertisement delivery targets; The technical problem of inaccurate advertising target of the advertising delivery method and advertising delivery device
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[0034] Referring to the drawings, wherein like reference numerals represent like components, the principles of the present invention are exemplified when implemented in a suitable computing environment. The following description is based on illustrated specific embodiments of the invention, which should not be construed as limiting other specific embodiments of the invention not described in detail herein.
[0035] In the following description, specific embodiments of the present invention are described with reference to steps and symbols for operations performed by one or more computers, unless otherwise stated. Accordingly, it will be understood that the steps and operations, which at times are referred to as being performed by a computer, include manipulation by a computer processing unit of electronic signals representing data in a structured form. This manipulation transforms the data or maintains it at a location in the computer's memory system that can reconfigure or ot...
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The invention provides an advertisement delivery method. The advertisement delivery method comprises steps as follows: acquiring advertisement click-through rate characteristic parameters; establishing corresponding input layer neurons according to the advertisement click-through rate characteristic parameters; classifying the input layer neurons according to the advertisement click-through rate characteristic parameters; establishing hidden layer neurons according to classes of the input layer neurons; outputting estimated advertisement click-through rate characteristics according to the hidden layer neurons; performing advertisement delivery according to the estimated advertisement click-through rate characteristics. The invention further provides an advertisement delivery device. According to the advertisement delivery method and the advertisement delivery device, the input layer neurons of a neural network structure are classified, so that the calculation amount of the neural network structure during training is reduced, meanwhile, the neural network structure is easier to converge during training, and the advertisement delivery target accuracy is improved.
Description
technical field [0001] The invention relates to the technical field of advertising, in particular to an advertising delivery method and device. Background technique [0002] At present, when advertising in the industry, the method based on the estimated click rate of the advertisement is used to rank the advertisements. The specific method is to first estimate the click-through rate of the candidate advertisement through the logistic regression algorithm, that is, the predicted click-through rate of the advertisement (pCTR, predicted click-through rate), then calculate the quality of the advertisement based on pCTR, and finally calculate the advertisement according to the bid (Bid)*Quality is displayed in reverse order, and the higher the bid and the higher the quality of the advertisement, the higher the ranking. The ranking follows the Generalized Second Price Auction (GSP, Generalized Second Price Auction) mechanism, which can maximize the revenue of the search engine an...
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IPC IPC(8): G06Q30/02G06N3/02
Inventor 金涬邹永强郭志懋李毅薛伟肖磊
Owner SHENZHEN TENCENT COMP SYST CO LTD