Multi-functional marketing management and monitoring system

Abstract

The invention provides a multi-functional marketing management and monitoring system, which comprises a data center touch screen, a GPRS communication device, an on-site monitoring device, an after-sale service platform, a sale platform, a transportation system, a warehousing system 7, a finance monitoring unit, an RFID electronic tag, a query module, a marketing audit monitoring unit, an analysis and evaluation unit and an alarming device, wherein the data center touch screen is connected to the on-site monitoring device through the GPRS communication device for transmitting the on-site monitoring videos and transaction information; and the on-site monitoring device is sequentially connected to the after-sale service platform, the sale platform, the transportation system and the warehousing system for comprehensively monitoring each step of marketing. By setting the on-site monitoring device, the sale platform and the GPRS communication device, the management cost is lowered; the use range is expanded; the monitoring is comprehensive; the security is reliable; and the system provided herein is convenient to be popularized and used.

Description

technical field [0001] The invention belongs to the technical field of marketing, and in particular relates to a multifunctional marketing management and monitoring system. Background technique [0002] The marketing and monitoring system is an important part of enterprise management. It supervises and inspects the behavior of the units or personnel engaged in marketing and the marketing process in accordance with relevant national policies, laws, regulations and management regulations. After the establishment of the "big marketing" system, the quality control of marketing business has been given a more important role. According to the strategic deployment of the State Grid Corporation of China to carry out lean marketing management, Gansu Company has established a business quality control concept of "promoting improvement through rectification" to " With the core of "comprehensive" and "lean", the marketing inspection and monitoring system is used to make the quality of the...

AI Technical Summary

Problems solved by technology

[0005] In order to solve the above-mentioned technical problems, the present invention provides a multi-functional marketing management and monitoring system to solve the existing problems of high management cost, small scope of use, limited monitoring, poor safety and reliability, and easy supervision. Loopholes, problems that cause large economic losses, including data center touch screens, GPRS communication devices, on-site monitoring devices, after-sales service platforms, sales platforms, transportation systems, storage systems7, financial monitoring units, RFID electronic tags, query modules, marketing Inspection and monitoring unit, analysis and evaluation unit and alarm device, the touch screen of the data center is connected with the on-site monitoring device through the GPRS communication device, and plays the role of transmitting on-site monitoring video and transaction information; the on-site monitoring device and after-sales service platform, The sales platform, transportation system and warehousing system are connected in turn to comprehensively monitor all aspects of marketing; the sales platform is connected with RFID electronic tags, which makes marketing convenient, fast, safe and reliable; the financial monitoring unit passes RFID electronic tags It is connected with the sales platform to play the role of financial supervision; the query module is connected to the lower part of the RFID electronic tag, which is convenient for consumers or inspectors to query product-related information; the marketing inspection monitoring unit is connected with the data center touch screen and on-site monitoring The devices are connected, which is conducive to strengthening supervision and early warning; the analysis and evaluation unit and the alarm device are connected to the lower part of the marketing inspection and monitoring unit, which is conducive to analyzing and evaluating the marketing process and monitoring system, sending out alarm signals and actively processing

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