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Marketing system of face identification telecommunication service and marketing method

A technology of face recognition and marketing system, applied in business sales system and sales field, can solve problems such as limited marketing results, marketing personnel's quality, hysteresis, failure to stimulate user interest, etc.

Inactive Publication Date: 2015-12-16
CHINA MOBILE GROUP ANHUI
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  • Application Information

AI Technical Summary

Problems solved by technology

It can be seen that there are the following disadvantages in the method of sending mass text messages and manual outbound calls through marketing personnel: marketing results are limited by objective factors such as the quality and mood of marketing personnel; it is not targeted; it cannot stimulate user interest and has the disadvantage of lag

Method used

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  • Marketing system of face identification telecommunication service and marketing method
  • Marketing system of face identification telecommunication service and marketing method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0018] figure 1 The face image collector 100 shown in the figure collects the customer's face image information and performs face biometric identification, and generates recognition results, and then the recognition results are input to the face recognition module 200, and the face is collected by the face recognition module. The face image information collected by the module queries the matching result, and outputs the matching result to the service generation module 300; the service generation module uses the recognition result of the face recognition module to search for the user's personal information in the service system of the telecommunications service provider , including mobile phone numbers, preferential activities that can be participated in, recommended suitable services, forming business information, and sending the business information to the short message distribution center 400, and then the short message distribution center sends the business information gener...

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Abstract

The invention discloses a marketing system of a face identification telecommunication service and a marketing method. A biological feature identification method is realized by processing, storage and comparison of facial features of faces, and a face identification technology is applied to telecommunication service sales, thereby enabling a client to obtain abundant and timely service experience, stimulating purchase enthusiasm of a user, and improving marketing service quality.

Description

technical field [0001] The invention relates to an image recognition and information processing technology, specifically a business sales system and a sales method in a telecommunication operator. Background technique [0002] As competition in the telecommunications industry continues to intensify, how to win customer resources has become a hot research topic for operators. Improving customer service experience is an effective means to win customer resources. At present, customers go to the business hall to handle a single business, such as buying a mobile phone. If the user can obtain preferential information in time at the moment they enter the door, the possibility of handling business will be greatly improved, and it is also an excellent opportunity to promote telecommunications business. [0003] In market competition, the corresponding strategy adopted by most operators is to promote on-site by marketing personnel or through systems such as group text messages and ma...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/00
Inventor 刘大龙
Owner CHINA MOBILE GROUP ANHUI
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