Online advertising release method and online advertising release system

A technology for online advertising and advertising space, applied in transmission systems, electrical components, marketing, etc., can solve problems such as increasing the development cost of online advertising, and achieve the effect of reducing development costs

Active Publication Date: 2016-02-03
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the development of various network applications, information website platforms, and the increase in the number of network users, online advertising has become one of the important brand promotion channels for merchants in various industries. The traditional way of publishing online advertising is generally that advertisers contact advertising development. The salesperson of the platform tells the promotion demand, and after the salesperson communicates the demand to the developer of the advertising development platform, the developer develops specific online advertising content and publishes it after the advertiser confirms it. This kind of network creation The way of advertising greatly increases the development cost of online advertising

Method used

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  • Online advertising release method and online advertising release system
  • Online advertising release method and online advertising release system
  • Online advertising release method and online advertising release system

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Embodiment Construction

[0025] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, and do not limit the protection scope of the present invention.

[0026] In the description of the following embodiments, the embodiment of the network advertisement distribution method of the present invention is described first, and then the embodiment of the network advertisement distribution system of the present invention is described.

[0027] figure 1 A schematic flowchart of an embodiment of the network advertisement publishing method of the present invention is shown in . It should be noted that, considering that the process of generating and publishing online advertisements involves the interaction between the client and the...

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Abstract

The invention discloses an online advertising release method and an online advertising release system. The method comprises the steps of receiving an interactive form selection instruction sent by a client and including an interactive type, acquiring interactive advertising template information corresponding to the interactive type, and sending the interactive advertising template information to the client; receiving interactive advertising configuration information sent by the client, wherein the interactive advertising configuration information includes advertising content information corresponding to the interactive advertising template information and a link address corresponding to the advertising content information; receiving an advertisement putting instruction sent by the client, generating interactive advertising file information based on the interactive advertising configuration information according to the advertisement putting instruction, and linking the interactive advertising file information to an online page position corresponding to reserved advertising position information for releasing. Based on the technical scheme of the embodiment of the invention, interactive advertisements do not need to be developed independently, and extra development cost caused by creating interactive advertisements is reduced.

Description

technical field [0001] The invention relates to the technical field of information processing, in particular to a network advertisement publishing method and a network advertisement publishing system. Background technique [0002] With the development of various network applications, information website platforms, and the increase in the number of network users, online advertising has become one of the important brand promotion channels for merchants in various industries. The traditional way of publishing online advertising is generally that advertisers contact advertising development. The salesperson of the platform tells the promotion demand, and after the salesperson communicates the demand to the developer of the advertising development platform, the developer develops specific online advertising content and publishes it after the advertiser confirms it. This kind of network creation The way of advertising has greatly increased the development cost of online advertising...

Claims

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Application Information

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IPC IPC(8): H04L29/08G06Q30/02
Inventor 郑志昊何彦杰吴锡凡
Owner TENCENT TECH (SHENZHEN) CO LTD
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