A kind of information push method and device

Abstract

The embodiment of the present invention discloses an information push method and device, which relate to the field of Internet technology, wherein the method includes: receiving an information push request for a target information display template; obtaining each information of the target information display template within a first preset time period The information conversion rate corresponding to the display position; obtain the number of impressions of each piece of information in the preset information library displayed by each information display position of the target information display template within the second preset period; according to the obtained information conversion rate and the obtained impressions , to estimate the recommendation coefficient of each piece of information in the preset information database when it is displayed in each information display position in the target information display template; according to the estimated recommendation coefficient, determine each The information to be pushed at the information display position; the information to be pushed determined by pushing. Applying the solution provided by the embodiment of the present invention to push information takes into account the information display characteristics of each information display position.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an information push method and device. Background technique [0002] With the rapid development of network technology, network users are increasing year by year. Based on this situation, merchants are more and more inclined to place advertisements through network channels. [0003] In the prior art, when network operators push advertisements according to the needs of merchants, they usually count the number of times each advertisement is displayed, and then, according to The number of impressions of each advertisement determines the advertisement to be pushed, and pushes the advertisement. For example, it is judged whether the number of impressions of an advertisement is greater than a preset threshold of impressions, and if so, the probability of the advertisement being determined as an advertisement to be pushed is reduced, and so on. [0004] Applying the above method t...

AI Technical Summary

Problems solved by technology

However, under normal circumstances, merchants and operators have different push requirements for each advertisement, for example, requiring the click-through rate of the advertisement to reach a certain threshold, the probability of the successful implementation of the advertisement reaching a certain threshold, etc. In addition, an advertisement When the display page contains multiple ad display slots, users generally pay different attention to these ad slots. Some ad slots are easier to attract users' attention, and users pay more attention to these ad slots. Therefore, the ads displayed in these ad slots The click-through rate is high, and in the case of the same number of impressions, it can easily meet the advertising push needs of merchants and operators. On the contrary, some advertising spaces are difficult to attract users' attention, and users pay less attention to these advertising spaces, so The click-through rate of the advertisements displayed in these advertising spaces is low, and it is difficult to meet the advertising push needs of merchants and operators when the number of impressions is the same. , which is not conducive to meeting the advertising push needs of merchants and operators, and the user experience is poor

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