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Interaction information generating method and device of interactive television system

A technology of interactive information and interactive TV, which is applied in the Internet field to achieve the effects of increasing enthusiasm, increasing ratings, enhancing interactivity and visual experience

Inactive Publication Date: 2016-03-16
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times

Method used

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  • Interaction information generating method and device of interactive television system
  • Interaction information generating method and device of interactive television system
  • Interaction information generating method and device of interactive television system

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Embodiment Construction

[0023] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0024] An embodiment of the present invention provides a method for generating interactive information by an interactive television system, see figure 1 ,include:

[0025] S100 acquires the interactive information of the interactive TV system;

[0026] In the interactive TV system of the present invention, by configuring the interactive information on the TV video screen, the user can participate in the interaction of the TV program when watching the TV video. see figure 2 , during the broadcast of the football field, the interactive activity provided by Nike sponsors on the upper left of the video, the user can use the mobile terminal or any communication termin...

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Abstract

The invention discloses an interaction information generating method and an interaction information generating device of an interactive television system, for configuring safe interaction information and attracting a user to participate into interaction of the television program by using a mobile terminal. The method comprises the steps of: obtaining the interaction information of the interactive television system; setting anti-counterfeiting information for the interaction information; and configuring the anti-counterfeiting information into the interaction information. According to the interaction information generating method and device, the anti-counterfeiting information is configured for the interaction information, and thereby interaction between the user and the television program is safer, and a safe data support is provided for the interactive television system. Therefore, audience can obtain the interaction information in time, the initiative of the audience for participating into interaction programs is improved, the audience of the television program can participate into the interaction of the television program through learning the interaction information and is attracted to participate into the watching and interaction of the video played on the television during the video playing process of the television, thus improving the audience rating of the television program, and increasing participation interaction and visual experience of the user.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and a device for generating interactive information by an interactive television system. Background technique [0002] In the existing radio and television system, the service provision is one-way, and the user can only accept it passively. From the perspective of the actual operation of the user, the live broadcast only supports simple operations such as entering broadcasting, exiting broadcasting, and switching channels. The time schedule of TV programs is fixed, and users can only enjoy specific services at designated times. [0003] With the development of mobile Internet technology, mobile terminals, such as mobile phones, have a very high penetration rate, and users can enjoy multimedia content on the Internet through mobile terminals, thereby affecting the viewing of radio and television services. [0004] In the process of TV broadcasting video, attracting ...

Claims

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Application Information

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IPC IPC(8): H04N21/475H04N21/431H04N21/435
CPCH04N21/475H04N21/4312H04N21/4316H04N21/435
Inventor 呼伦夫
Owner TVM BEIJING TECH