Method and device for determining user identity category
A technology of user identity and category, applied in the field of computer network, can solve problems such as limited amount of basic information
Active Publication Date: 2019-03-01
HUAWEI TECH CO LTD
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[0003] However, the above-mentioned method of obtaining the basic information of the user requires the active cooperation of the user, that is, the user agrees to provide the basic information, resulting in a limited amount of basic information that can be collected
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[0081] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0082] The device for determining the user identity category in the embodiment of the present invention (hereinafter referred to as the device of the present invention) is implemented on the network side, and obtains the location information record, webpage information record and search information record of the user equipment online from the network, so it is not used in the user equipment Any software or hardware can be installed or implanted on the computer, whic...
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Disclosed is a method for determining a user identity category. The method comprises: acquiring location information records, webpage information records and search information records of multiple user equipments in net surfing; computing according to the location information records a first identity attribute probability set of users that the user equipments belong to; computing according to the webpage information records a second identity attribute probability set of the users that the user equipments belong to; computing according to the search information records a third identity attribute probability set of the users that the user equipments belong to; and determining identity categories of the users that the user equipments belong to by means of comprehensive analysis of the first identity attribute probability set, the second identity attribute probability set and the third identity attribute probability set that are corresponding to the users that the user equipments belong to. Correspondingly, also disclosed is a device for determining a user identity category. By means of the present invention, a user identity category can be determined according to records of net surfing of a user.
Description
technical field [0001] The invention relates to the technical field of computer networks, in particular to a method and device for determining user identity categories. Background technique [0002] With the continuous development of Internet technology, more and more user services are provided based on the Internet, for example, pushing business information or news information to users through the Internet. In the way of providing user services, generalized services that cast a net are no longer suitable, and only personalized and differentiated services can win the favor of users. Push real estate web resources. Furthermore, in order to realize personalized and differentiated services, it is necessary to obtain basic information of users, such as age, gender, occupation, and address, so as to determine user identity categories. However, since the above basic information involves the user's personal privacy, it cannot be easily obtained. The existing technical solution t...
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IPC IPC(8): G06F16/9535G06F16/9537
CPCG06F16/00
Inventor 强思维金耀辉王岩
Owner HUAWEI TECH CO LTD