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Information pushing method and apparatus

A technology for pushing and distributing information, applied in the computer field, can solve the problems of less consideration, insufficient utilization of network information and data, and low effectiveness of push information, and achieve the effect of improving effectiveness

Active Publication Date: 2016-04-13
SHANGHAI YOUYANG XINMEI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, in the existing information push technology, the information pushed to the user often only considers the factors that are obviously related to the content of the pushed information. and other factors, while less consideration is given to some potential factors that affect the results of information push (such as the impact of news events on stock prices)
Therefore, this information push technology has the problems of insufficient utilization of data related to network information and low effectiveness of pushing information.

Method used

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  • Information pushing method and apparatus
  • Information pushing method and apparatus
  • Information pushing method and apparatus

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Embodiment Construction

[0023] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0024] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0025] figure 1 An exemplary system architecture 100 to which embodiments of the present application may be applied is shown.

[0026] Such as figure 1 As shown, the system architecture 100 may include terminal devices 101 , 102 , a network 103 and a server 104 . The netw...

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Abstract

The invention discloses an information pushing method and apparatus. An embodiment of the method comprises: for each keyword in a keyword set, obtaining associated information from a predetermined network site and / or a browser search log according to a preset time period; based on the associated information, generating an associative coefficient of each keyword within the preset time period; according to a predetermined calculation model, calculating the associative coefficient of each keyword within at least one preset time period to generate an importance coefficient of each keyword; based on the importance coefficient, determining distribution information, about the keyword set, of each keyword; and pushing the distribution information. According to the embodiment, the effectiveness of information pushing can be improved.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to an information push method and device. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] However, in the existing information push technology, the information pushed to the user often only considers the factors that are obviously related to the content of the pushed information. and other factors, while less consideration is given to some potential factors that affect the results of information push (such as the impact of news events on stock prices). Therefore, this information pu...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 赵鑫杨晓静
Owner SHANGHAI YOUYANG XINMEI INFORMATION TECH CO LTD
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