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Information pushing method and server

An information push and server technology, applied in the field of video processing, can solve problems such as user satisfaction, inconsistent preferences, and difficult results, and achieve the effect of improving user experience

Active Publication Date: 2016-06-15
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the existing technology is mainly aimed at ordinary single users. In the living room scene, there may be multiple members in the family user, and the preferences of each member may be inconsistent. The user's needs, the push results are difficult to satisfy the user

Method used

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  • Information pushing method and server
  • Information pushing method and server
  • Information pushing method and server

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Embodiment Construction

[0035] The terms "first", "second", "third", "fourth", etc. (if present) in the description and claims of the present invention and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the invention described herein can, for example, be practiced in sequences other than those illustrated or described herein. Furthermore, the terms "comprising" and "having" and any variations thereof, are intended to cover non-exclusive inclusion, for example, a process, method, system, product or device comprising a series of steps or units is not necessarily limited to those expressly listed Rather, those steps or units may include other steps or units not expressly listed or inherent to these processes, methods, products or devices.

[0036] It should be understood that the embodim...

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Abstract

The embodiment of the invention discloses an information pushing method, comprising the steps of acquiring the personal account information and family account information of a client; querying first historical behavior data corresponding to the personal account information and second historical behavior data corresponding to the family account information; determining the user preference parameter of the client according to the first historical behavior data, the first weighting coefficient of the personal account information, the second historical behavior data and the second weighting coefficient of the family account information; determining a matching value between each piece of resource information and the user preference parameter; and pushing the target resource information with the matching value meeting a preset condition to the client. The embodiment of the invention also provides a server. According to the method, the more comprehensive user preference parameter can be worked out, the corresponding resource information is pushed according to the user preference parameter, the needs of the user can be met to a greater degree in the scene of the living room is facilitated, and the user experience is enhanced.

Description

technical field [0001] The present invention relates to the technical field of video processing, and in particular, to a method and a server for pushing information. Background technique [0002] The current video products all have a recommendation scheme. According to the user's viewing history and the viewing history of similar users, the recommendation is based on the video product attributes and the current hot videos. A set of algorithms can be used to calculate the recommended video product list that the user may like. to users. [0003] In the existing solutions, the recommendation of video products is generally suitable for single-person use scenarios, mainly based on the user's viewing history, similar users' viewing history, comprehensive video attributes and recent hot videos, the most likely calculation for a single user. The video list that you like to watch is recommended to the user, and the calculation of the video list is calculated before the recommendatio...

Claims

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Application Information

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IPC IPC(8): H04N21/25H04N21/258H04N21/466
CPCH04N21/252H04N21/25866H04N21/4661H04N21/4668
Inventor 华柏波
Owner TENCENT TECH (SHENZHEN) CO LTD
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