Method and device for finding conversion relationship between form page and target page

Abstract

Disclosed in the present application are a method and apparatus for searching for a conversion relationship between form pages and target pages. A specific implementation manner of the method comprises: parsing a page access log to obtain URLs and redirection URL groups of all accessed pages; screening all the URLs and adding the URLs of form-containing pages into a form page URL set; generating a form page-redirection pair set using redirection URL groups of which the first URLs belong to the form page URL set; screening and eliminating from the form page-redirection pair set the form page-redirection pairs matching preset conditions; generalizing URLs in remaining form page-redirection pairs in the form page-redirection pair set, and determining the target page URLs; and for each target page URL, determining the generalized first URL corresponding to the target page URL as the form page URL converting to the target page URL. By means of the implementation manner, the accuracy of searching for the conversion relationship between form pages and target pages can be improved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to the field of Internet technology, and in particular to a method and device for finding the conversion relationship between a form page and a target page. Background technique [0002] In the field of the Internet, "transformation" is often used to describe the behavior of jumping from one page to another. is the destination page, such as the page you need to visit to register, place an order, pay, etc.), it is a "conversion". Form conversion is the conversion realized through the form in the webpage that is mainly responsible for the data collection function, and the conversion usually occurs after the user's input operation or click operation. In the existing form conversion page capture method, it is often determined whether the form conversion behavior occurs by performing single-page statistics on the form page opened by the user or the successfully converted tar...

AI Technical Summary

Problems solved by technology

This form conversion judgment method often only reflects the number of page views in isolation, and cannot show real conversion behavior (for example, it is easy to be cheated), and because there are various forms of the target page for successful conversion (such as prompting successful registration, registration reach the next step, or even the error page displayed when the server fails to provide normal information, etc.), the single-page access mode is difficult to accurately judge the form conversion behavior

The defect in the existing technology is that the conversion of form pages is judged by a single page, without considering the interrelationships between pages, resulting in low accuracy in determining form conversion behavior

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