Method for heterogeneous e-commerce service level assessment based on variable-weight analysis method

Abstract

The invention relates to an e-commerce service level heterogeneity evaluation method based on variable weight analysis method. Firstly, establish the evaluation index system of e-commerce service level, and extract each evaluation index value of e-commerce service level; then, standardize each evaluation index value; then, select positive and negative ideal solutions; finally, calculate the variable weight of each index Vector, according to the calculated comprehensive satisfaction, and get the optimal solution accordingly. The present invention has a greater degree of discrimination in the comprehensive value of each e-commerce service level, which is more favorable for service level ranking; while the current evaluation method does not involve simultaneous qualitative and quantitative evaluation information, and the patent of the present invention establishes a heterogeneous information evaluation method based on variable weight analysis, It not only considers the decision-maker's behavior, but also involves qualitative and quantitative information, so the patent of the invention is more reasonable and scientific.

Description

technical field [0001] The invention relates to e-commerce service level evaluation, in particular to an e-commerce service level heterogeneity evaluation method based on variable weight analysis method. Background technique [0002] In recent years, the state has further increased its support for the development of e-commerce, and has clarified the status of e-commerce in the "Guiding Opinions on Actively Promoting the "Internet+" Action" and "2006-2020 National Informatization Development Strategy". and development goals, and e-commerce service is a main task of e-commerce development. At present, literature [1] establishes the gap model of e-commerce service quality. Literature [2] analyzes the influencing factors of e-commerce service quality, establishes Evaluation Model and Empirical Research Based on Analytic Hierarchy Process. Literature [3] puts forward the evaluation standard of e-commerce service quality, establishes the evaluation model of e-commerce service qual...

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Problems solved by technology

[0003] At present, the main research results mainly focus on the following deficiencies: (1) Effective models have been established at home and abroad to evaluate the e-commerce service level, but only the real number of index evaluation information is considered. In the actual e-commerce service problem, due to It involves many different qualitative and quantitative evaluation indicators, and the evaluation information is often given in various forms, that is, heterogeneous information [8-9]. (2) The above literature integrates constant weight information, and does not involve different schemes Different weights under indicators

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