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Information recommendation method and apparatus

A technology of information recommendation and feature information, applied in the Internet field, can solve the problems of rating recommendation, poor information accuracy, insufficient number of ratings, etc., and achieve the effect of improving accuracy and user experience.

Inactive Publication Date: 2016-08-17
LETV INFORMATION TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0005] In view of this, the embodiment of the present invention provides an information recommendation method and device, which can solve the problem of inability to recommend information based on the scores due to insufficient number of scores, or the accuracy of the recommended information is poor

Method used

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  • Information recommendation method and apparatus
  • Information recommendation method and apparatus
  • Information recommendation method and apparatus

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Embodiment Construction

[0022] Among them, in related technologies, the information ratings of the user group can reflect the user's use experience, interest in the information, etc. Therefore, the greater the number of information ratings, the more accurate the reflected user interest. More, the user's interest degree can be obtained by scoring, so that information similar to the user's interest can be recommended to the user. It can be seen that the number of ratings of information has a great influence on the accuracy of recommended information. In order to avoid the impact of insufficient number of ratings on the accuracy of recommended information, the technical solutions of the embodiments of the present invention are proposed.

[0023] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not a...

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Abstract

The invention discloses an information recommendation method. The method comprises the steps of obtaining attribute marks of historical access information within a preset time period; according to the attribute marks, calculating a similarity value of every two pieces of the historical access information; determining to-be-recommended information by utilizing the similarity value; and sending the to-be-recommended information to a corresponding client. The invention furthermore discloses an information recommendation apparatus. Compared with the prior art, the method adopting the scheme has the advantages that the to-be-recommended information is determined according to the attributes of the historical access information without depending on a score of a user group for the information, so that the influence of a score quantity on a recommendation process can be avoided, the accuracy of the recommended information can be improved, and the user experience can be enhanced.

Description

technical field [0001] The present invention relates to the technical field of the Internet, and more specifically, to an information recommendation method and device. Background technique [0002] Based on the development of big data technology, information recommendation, as a way to improve user experience, is widely used in various fields. For example, when a user filters products through an e-commerce platform, the recommendation system can recommend similar products to the user based on the user's browsing history; or, when the user watches a movie, the recommendation system can recommend similar movies to the user. [0003] Generally, before recommending information to users, the recommendation system analyzes and calculates the user's historical access information or the information that the user is currently accessing, and based on the calculation results, selects information that meets the user's interests from a large amount of information as recommended informati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 刘恋
Owner LETV INFORMATION TECH BEIJING
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