Advertisement play method and device, advertising method and device and advertisement system

A technology for advertising playback and advertising. It is applied in image communication, selective content distribution, electrical components, etc., and can solve the problems of reduced advertising exposure and inflexible advertising playback methods.

Inactive Publication Date: 2016-08-24
LETV INFORMATION TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Therefore, one of the technical problems to be solved by the present invention is to overcome the defect that the advertisement in the prior art is easily skipped directly by the user by dragging the playhead, so that the number of exposures of the advertisement is reduced.
[0007] A

Method used

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  • Advertisement play method and device, advertising method and device and advertisement system
  • Advertisement play method and device, advertising method and device and advertisement system
  • Advertisement play method and device, advertising method and device and advertisement system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] This embodiment provides a method for playing an advertisement, which is applied to a client, such as figure 1 shown, including the following steps:

[0055] S1. Send an advertisement data request signal. Specifically, the client may send an advertisement data request signal to the server.

[0056] S2. Receive and parse advertisement data, where the advertisement data includes a section of advertisement and advertisement attribute information corresponding to the section of advertisement. When the server receives the advertisement data request signal sent by the client, it sends the advertisement data to the client. The advertisement data may be in XML format and comply with the VAST standard. The client receives and parses the advertisement data. An advertisement data contains an advertisement and the advertisement attribute information corresponding to this advertisement. The advertisement attribute information includes the advertisement type and the cumulative view...

Embodiment 2

[0070] This embodiment provides an advertisement delivery method for a server, such as image 3 shown, including the following steps:

[0071] S11. When the advertisement upload data containing a section of advertisement is received, a selection window requesting the user to select the advertisement attribute information pops up, and the advertisement attribute information includes at least the advertisement type. When the delivery person places an advertisement on the server, the server will receive the advertisement upload data containing a piece of advertisement. When receiving the upload data, the server will pop up a selection window requesting the user to select the advertisement attribute information, allowing the delivery personnel to choose to set the The advertisement attribute information of the uploaded advertisement data. The advertisement attribute information includes the advertisement type, etc. The advertisement type is such as a floating layer, a patch, or an...

Embodiment 3

[0076] This embodiment provides an advertisement playback device for a client, such as Figure 4 shown, including:

[0077] A request unit 11, configured to send an advertisement data request signal;

[0078] The receiving and parsing unit 12 is configured to receive and parse advertisement data, the advertisement data includes a section of advertisement and advertisement attribute information corresponding to the section of advertisement;

[0079] A judging unit 13, configured to judge whether the advertisement in the advertisement data is an advertisement of a cumulative duration type according to the advertisement attribute information, and the advertisement of the cumulative duration type corresponds to attribute information of a preset duration;

[0080] The timing unit 14 is used to start the timing function of the timer if the judging result of the judging unit 13 is yes, and when the feature film starts playing;

[0081] The advertisement playing unit 15 is used for ...

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PUM

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Abstract

The invention discloses an advertisement play method and device, an advertising method and device and an advertisement system. The advertisement play method comprises that when advertisement data is received, whether advertisements in the advertisement data belong to advertisements of the time length accumulated type is determined, and if yes, timing is started when a video is started playing; and when the accumulated time length reaches a preset time length, the video is paused, and the advertisements of the time length accumulated type are played. According to the invention, when the advertisements of the time length accumulated type are played, time points when the advertisements appear are not fixed, and are only related to the accumulated time length that the user watches the video but not related to whether the user drags a progress bar; and thus, the user is prevented from skipping the advertisements of the time length accumulated type. The advertising frequency is obviously improved under the condition that the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of advertisement playing, in particular to a method, device and system for advertisement insertion. Background technique [0002] At present, the delivery method of overlay and pre-roll ads is based on the time axis, that is, the advertisement is displayed at the predetermined time point when the feature film is played, for example, the advertisement is released when the feature film is played to the 10th minute. [0003] However, placing advertisements in the form of a timeline is not flexible enough, and the user experience is not good enough. [0004] For example, when playing to the 8th minute, if the user drags the playhead to the 12th minute, that is, the time point after 10 minutes, that is, if the user drags the playhead of the player to the time point after the advertisement appears, Then the pre-roll advertisement of this timeline type is directly skipped, which will reduce the number of e...

Claims

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Application Information

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IPC IPC(8): H04N21/239H04N21/2668H04N21/431H04N21/433H04N21/434H04N21/472H04N21/81
CPCH04N21/2393H04N21/2668H04N21/4316H04N21/4333H04N21/4345H04N21/47202H04N21/812
Inventor 刘珅敖伟波
Owner LETV INFORMATION TECH BEIJING
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