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Virtual currency-based multi-depth application promotion method and apparatus

A virtual currency and multi-depth technology, applied in data processing applications, commerce, instruments, etc., can solve problems such as poor conversion effects, and achieve the effect of detailed promotion and payment

Inactive Publication Date: 2016-10-12
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, in the market, it is common for platforms to promote the apps developed by app developers or institutions for a fee through advertisements. The platform can realize the purpose of monetizing its own traffic, and the promoted institutions can also fulfill the traffic demand of their own apps, but currently The promotion method is very primitive. It can only induce users to download apps by pushing advertisements to users, and the conversion effect is poor.
And even if the user downloads the application, there is no way to guide the user experience through the previous advertisement to promote the application

Method used

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  • Virtual currency-based multi-depth application promotion method and apparatus
  • Virtual currency-based multi-depth application promotion method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0042] The present invention provides a multi-depth application promotion method based on virtual currency, which specifically includes:

[0043] Step 1: On the front end of the APP, the user clicks to download the promoted application in the media app.

[0044] Step 2: Collaborate between the front and backend. The front end of the media app helps users jump to the download address. Then, the background of the media app sends the user's click information (including account number, time, device id, ip and promoted app id) to the media server.

[0045]Step 3: This step is completed with the cooperation of the media server and the server of the promoted organization: after the media server receives the user download log reported by the media app, it will split the log fields and follow a certain order according to the requirements of the promoted organization Splicing and sending to the server of the promoted agency; when the promoted agency detects that its app has reached the ...

Embodiment 2

[0050] The present invention provides a multi-depth application promotion device based on virtual currency, including:

[0051] Link sending module: The link sending module displays the download link of the promoted APP on the APP currently used by the user, and then on the front end of the APP, the user clicks to download the promoted application in the media app,

[0052] Start the log recording module: the front end of the media app helps users jump to the download address, and then the backend of the media app has to start the log recording module to send the user's click information (including account number, time, device id, ip and promoted app id) to the media server . ;

[0053] Click log recording module: After the media server receives the user's download log reported by the click log recording module of the media app, it will split the log fields and splicing them in a certain order according to the requirements of the promoted organization and send them to the pro...

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Abstract

The invention relates to a virtual currency-based multi-depth application promotion method and apparatus. Application recommendation logic with high conversion rate supports a promoted release mechanism to set a plurality of promotion depths for a same application, and different awards are given to a user when different depths are reached, so that a maximum promotion effect is achieved. Specifically, a developer of a promoted application or an institution that the promoted application belongs to can set activation conditions of different depths according to characteristics of the own application; a promotion system generates a corresponding task according to the activation conditions and releases the task to the user, and meanwhile, a corresponding event listener is generated during promotion; the listener judges whether the user meets a task completion condition or not after a user message sent by an application promotion server is received; and if yes, virtual currency is given to the user, or otherwise, a log is discarded.

Description

technical field [0001] The invention relates to an application promotion method of a media platform, in particular to a virtual currency-based multi-depth application promotion method and device. Background technique [0002] At present, in the market, it is common for platforms to promote the apps developed by app developers or institutions for a fee through advertisements. The platform can realize the purpose of monetizing its own traffic, and the promoted institutions can also fulfill the traffic demand of their own apps, but currently The promotion method of . And even if the user downloads the application, there is no way to guide the user experience through the previous advertisement to promote the application. Contents of the invention [0003] The present invention mainly solves the technical problems existing in the prior art; it provides an activation depth that allows the organization to be promoted to set an activation depth for the user according to its o...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0224G06Q30/0239
Inventor 周海伦
Owner WUHAN DOUYU NETWORK TECH CO LTD