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Analysis method of behavior data and apparatus thereof

An analysis method and behavior technology, applied in the field of data analysis, can solve the problems of unpredictable implementation results, inability to grasp the implementation timing, time-consuming and labor-intensive analysis of behavior implementation results, etc., and achieve the effect of quickly and accurately predicting behavior results.

Inactive Publication Date: 2016-10-19
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to provide a behavior data analysis method and device to solve the problems in the prior art that the analysis process of behavior implementation results is time-consuming and labor-intensive, it is impossible to grasp the implementation timing, and it is difficult to predict the implementation results before the implementation of the behavior.

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  • Analysis method of behavior data and apparatus thereof
  • Analysis method of behavior data and apparatus thereof
  • Analysis method of behavior data and apparatus thereof

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Embodiment 1

[0015] An embodiment of the present invention provides a behavior data analysis method.

[0016] figure 1 is a flow chart of a behavior data analysis method according to an embodiment of the present invention. Such as figure 1 As shown, the analysis method of the behavioral data includes the following steps:

[0017] Step S20, collecting behavior data that needs to be predicted, wherein the behavior data includes: dimension information on at least one dimension;

[0018] Specifically, the dimension and dimension information of the behavior data in the above step S20 can be one or more, for example: the dimension can be the support rate, neutral rate and opposition rate of the preset product object, and the corresponding dimension information is such as The support rate is 40%, the neutral rate is 50%, and the opposition rate is 10%; or the dimension is the duration of the behavior, and the corresponding dimension information can be one month.

[0019] Step S40, acquiring h...

Embodiment 2

[0076] An embodiment of the present invention provides a device for analyzing behavior data. It should be noted that the behavior data analysis device in the embodiment of the present invention can be used to implement the behavior data analysis method provided in the embodiment of the present invention, and the behavior data analysis method in the embodiment of the present invention can also be implemented by the embodiment of the present invention. Analysis of provided behavioral data means to perform.

[0077] figure 2 is a flow chart of an analysis device for behavior data according to an embodiment of the present invention. Such as figure 2 As shown, the analysis means of the behavioral data may include:

[0078] The collection module 40 is configured to collect behavior data that needs to be predicted, wherein the behavior data includes: dimensional information on at least one dimension.

[0079] Concretely, specifically, the dimension and dimension information of ...

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Abstract

The invention discloses an analysis method of behavior data and an apparatus thereof. The method comprises the following steps of collecting behavior data which needs to be predicted, wherein the behavior data includes dimension information on at least one dimension; acquiring historical behavior data and historical dimension information corresponding to the historical behavior data on at least one dimension; and according to a prediction model established in advance, comparing the behavior data and the historical behavior data which need to be predicted on the corresponding dimension and acquiring an analysis result of the behavior data. In the prior art, a behavior implementation result analysis process is time-consuming and power-consuming; an implementation opportunity can not be grasped; and an implementation result is difficult to predict before the implementation. By using the method and the apparatus of the invention, the above problems are solved.

Description

technical field [0001] The present invention relates to the field of data analysis, in particular to a behavior data analysis method and device. Background technique [0002] For people's behavior data, such as: marketing behavior, recommendation information, market public relations behavior, etc., what the publisher of the behavior is most concerned about is the result after the behavior is released, which usually includes economic results, attention and recognition. This kind of feedback result information not only helps the behavior publisher understand the impact of the data that has been released, but also enables the publisher to achieve the expected results as much as possible through pre-planning when publishing data in the future. Taking common marketing behaviors as an example, when publishers choose the publishing method, they often model the specific attributes of each marketing behavior through manual behavior, collect historical data, and draw conclusions after...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCY02D10/00
Inventor 陈俊宏余德乐杨韬赵冬玲
Owner BEIJING GRIDSUM TECH CO LTD