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Traffic attracting method and system based on user consumption sharing

A user and consumption record technology, applied in the field of Internet barrage video live broadcast, can solve the problems of difficulty in making profits for channel providers, and difficulty in unifying live broadcast platforms and channel providers, and achieves the effect of reducing delivery risks.

Inactive Publication Date: 2016-12-07
WUHAN DOUYU NETWORK TECH CO LTD
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Problems solved by technology

[0004] (1) Since the payment is not based on the effect, it is very difficult for the live broadcast platform and the channel provider to unify when negotiating the price of the advertising space, and they will also be very cautious in the placement (the number of placements and the timing of the placement are very cautious)
[0005] (2) After the user is imported to the corresponding live broadcast platform through the promotion link of the advertising space on other channels, the live broadcast platform will basically not place secondary advertisements on other channels, which makes it difficult for channel operators to continue to profit from advertising

Method used

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  • Traffic attracting method and system based on user consumption sharing

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Embodiment Construction

[0030] The present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments.

[0031] see figure 1 As shown, the method for diverting traffic based on user consumption sharing in the embodiment of the present invention includes the following steps:

[0032] S1: The channel provider server combines the exclusive channel identifier (the channel identifier is generated by the live broadcast platform and used to identify the identity information of the channel provider) and the network address of the live broadcast platform to form a promotion link; the channel provider server pushes the promotion link to The front-end of the channel provider, to display to the user, go to S2.

[0033] S2: When the user clicks the promotion link through the client, the client jumps to the front end of the live broadcast platform corresponding to the promotion link. At this time, the live broadcast platform server determines the identity inf...

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Abstract

The invention discloses a traffic attracting method and system based on user consumption sharing, and relates to the field of Internet bullet-screen video live streaming. The method comprises the steps that A, a channel business server forms a promotion link using an exclusive channel identifier and a network address of a live streaming platform, and pushes to a channel business front end; B, when a user clicks the promotion link, a client jumps to the front end, corresponding to the promotion link, of the live streaming platform, and during a first session process between the client and the front end of the live streaming platform, the front end of the live streaming platform attaches the current channel identifier to all the links accessed by the user; and C, when the user does consumption behaviors in the current first session process, a live streaming platform server records and associates the current consumption behavior information with the current channel identifier. The invention can record the consumption behavior information generated by the user in the first session process with the live streaming platform when the user is imported to the live streaming platform through the promotion link of the channel business, so that the channel business and the live streaming platform can query.

Description

technical field [0001] The invention relates to the field of Internet barrage video live broadcast, in particular to a method and system for traffic drainage (attracting traffic, such as importing users from platform A to platform B on a large scale) based on user consumption. Background technique [0002] At present, the drainage technology in the field of live broadcast is in the mode of hard broadcast delivery: when the live broadcast platform buys advertising space from other channels (network platforms with users but no good monetization ability) to attract users, the channel provider charges the live broadcast platform a one-time fee. [0003] The above-mentioned hard advertising model has the following defects: [0004] (1) Since the payment is not based on the effect, it is very difficult for the live broadcast platform and the channel provider to unify the price of the advertising space when negotiating the price of the advertising space, and the delivery will be ve...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0273
Inventor 周海伦
Owner WUHAN DOUYU NETWORK TECH CO LTD
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