Method and device for delivering advertisement in network forum

An advertising and forum technology, applied in the field of Internet applications, can solve problems such as difficult to obtain user keywords, achieve full description, full user interest, and improve accuracy

Inactive Publication Date: 2016-12-07
天涯社区网络科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Generally speaking, user information on e-commerce websites is often relatively real, such as address, transaction information, etc., but for virtual communities such as forum websites (such as Tianya Community), since there is no real transaction itself, the information used by users in the virtual community There is often a large discrepancy between identity information and real information, so it is difficult to obtain user keywords that are close to the real ones, and thus it is impossible to accurately place advertisements on these users

Method used

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  • Method and device for delivering advertisement in network forum
  • Method and device for delivering advertisement in network forum
  • Method and device for delivering advertisement in network forum

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0065] See figure 1 , figure 1 It is a flow chart of the advertisement placement method for online forums of the present invention. The advertisement delivery method used in online forums includes the following steps:

[0066] S101. Acquire keywords of a user and keywords of each advertisement in the scheduling period, where the keywords of the user include at least one user keyword, and the keywords of the advertisement include at least one advertisement keyword;

[0067] S102. Search for vectors corresponding to user keywords and advertising keywords in the word-vector library;

[0068] S103. Calculate the cosine similarity between each user keyword and each advertisement keyword according to the vector corresponding to the user keyword and the advertisement keyword, and accumulate the cosine similarity between all user keywords of the user and all advertisement keywords of the same advertisement , And use the accumulated result as the matching degree between the user and the adve...

Embodiment 2

[0099] reference Image 6 with Figure 7 In order to implement the method shown in the first embodiment above, the present invention provides an embodiment of an advertisement placement device used in a network forum, which corresponds to the method embodiments shown in 1-5.

[0100] Such as Image 6 As shown, the advertisement placement device for network forums of this embodiment includes:

[0101] The obtaining module 100 is configured to obtain the keywords of the user and the keywords of each advertisement in the scheduling period, the keywords of the user include at least one user keyword, and the keywords of the advertisement include at least one advertisement keyword;

[0102] The search module 200 is used to search for vectors corresponding to user keywords and advertising keywords in the word-vector module;

[0103] The keyword matching module 300 is used to calculate the cosine similarity between each user keyword and each advertisement keyword according to the vector corre...

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Abstract

The invention relates to the technical field of internet application, and particularly provides a method and a device for delivering an advertisement in a network forum. The method comprises the steps of acquiring the keyword of a user and the keyword of each advertisement during the scheduling period, wherein the keyword of the user comprises at least one user keyword and the keyword of the advertisement comprises at least one advertisement keyword; searching a vector corresponding to the user keyword and a vector corresponding to the advertisement keyword in a word-vector library; according to the vectors corresponding to the user keyword and the advertisement keyword, calculating a cosine similarity for each user keyword and each advertisement keyword; accumulating the cosine similarities of all user keywords of the user and the advertisement keywords of the same advertisement; adopting the accumulated result as the matching degree of the user and advertisements; selecting one advertisement highest in matching degree with the user and delivering the selected advertisement to the user. According to the technical scheme of the invention, matching words with the semantics can be found, and the advertisement accurate delivery aiming at different users can be realized.

Description

Technical field [0001] The present invention relates to the technical field of Internet applications, in particular to an advertisement placement method and device used in online forums. Background technique [0002] With the advent of the Internet’s personalization era, there is also a trend of precise placement of advertisements based on user attributes. [0003] In terms of precise delivery, the existing technology can only match the keywords and advertisement keywords according to the delivery request, and cannot achieve true semantic correlation, and therefore cannot achieve more accurate, rich, and accurate delivery that has the ability to associate with users. For example, when the delivery request keyword is: "Science Fiction", the traditional method can only find the keyword advertisement with "Science Fiction", and cannot realize the keyword association. If the method of artificially associating keywords, such as associating "science fiction" and "fantasy", can achieve f...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/27
CPCG06F40/284G06F40/30G06Q30/0271
Inventor 蒙道忠王淳
Owner 天涯社区网络科技股份有限公司
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