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Multimedia information processing method, equipment and system

An information processing method and multimedia information technology, applied in the field of information processing, can solve problems such as poor user experience and prolonging the playing time of splash screen advertisements, and achieve the effects of expanding types, improving user experience, and deepening promotion effects

Active Publication Date: 2017-01-25
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] With the increase of the online video market size and media value, more TV advertisers have begun to shift positions and increase investment in splash screen advertisements for online videos, and some video websites have also begun to monetize their traffic quickly and digest advertising inventory. Continuously develop new types of advertisements, and at the same time lengthen the playing time of existing splash screen advertisements, resulting in extremely poor user experience

Method used

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  • Multimedia information processing method, equipment and system
  • Multimedia information processing method, equipment and system
  • Multimedia information processing method, equipment and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0075] An embodiment of the present invention provides a multimedia information processing method, the multimedia information processing method is applied to a terminal, and the terminal has a display area; figure 1 It is a schematic diagram of the implementation flow of a multimedia information processing method according to an embodiment of the present invention; figure 1 As shown, the method includes:

[0076] Step S101: Obtain a first operation, the first operation is used to instruct to start the first application;

[0077] Specifically, the first operation may be that the user selects and triggers an icon corresponding to the first application among the plurality of application icons on the display interface of the terminal by clicking a mouse, a button or a touch screen, so as to trigger the terminal to start the first application. Correspondingly, the terminal obtains a first operation indicating to start the first application.

[0078] Here, the terminal includes a ...

Embodiment 2

[0104] An embodiment of the present invention provides a multimedia information processing method, the multimedia information processing method is applied to a terminal, and the terminal has a display area; figure 2 It is a schematic diagram of the implementation flow of the second multimedia information processing method of the present invention; figure 2 As shown, the method includes:

[0105] Step S201: Obtain a first operation, the first operation is used to instruct to start the first application;

[0106] Specifically, the first operation may be that the user selects and triggers an icon corresponding to the first application among the plurality of application icons on the display interface of the terminal by clicking a mouse, a button or a touch screen, so as to trigger the terminal to start the first application. Correspondingly, the terminal obtains a first operation indicating to start the first application.

[0107] Step S202: triggering a first request, where t...

Embodiment 3

[0124] An embodiment of the present invention provides a multimedia information processing method, the multimedia information processing method is applied to a terminal, and the terminal has a display area; image 3 It is a schematic diagram of the implementation flow of the third multimedia information processing method in the embodiment of the present invention; image 3 As shown, the method includes:

[0125] Step S301: Obtain a first operation, the first operation is used to instruct to start the first application;

[0126] Specifically, the first operation may be that the user selects and triggers an icon corresponding to the first application among the plurality of application icons on the display interface of the terminal by clicking a mouse, a button or a touch screen, so as to trigger the terminal to start the first application. Correspondingly, the terminal obtains a first operation indicating to start the first application.

[0127] Step S302: Trigger a first requ...

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Abstract

An embodiment of the invention provides a multimedia information processing method, equipment and system. The method comprises the following steps: acquiring a first operation which acts on indication of starting a first application; triggering a first request which is used for requesting acquisition of first multimedia information which is associated with the first application; receiving the first multimedia information which comprises prompt information which is in an interactive mode; playing the first multimedia information, and displaying the prompt information which is in the interactive mode in a display region; and acquiring a second operation for the prompt information which is in the interactive mode, and starting the first application after an operation result is obtained.

Description

technical field [0001] The present invention relates to an information processing method, in particular to a multimedia information processing method, device and system. Background technique [0002] At present, in the era of mobile Internet, there is something that has almost the same function as it, and it can be said to have copied the experience of that era, which is the splash screen a few seconds before the program starts. The launch of the splash screen was originally due to the fact that the application startup needs to be blank for a few seconds to wait for the system to respond or to obtain some necessary information for starting the application from the Internet due to the sufficient function. However, those few seconds are far more important than the screensaver. Because the user may not be around the computer when the screen saver is demonstrated, but the splash screen appears when the user intends to start the application, so the user must wait and accept, thu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/41H04N21/422H04N21/431H04N21/472H04N21/2668
CPCH04N21/2668H04N21/4126H04N21/42203H04N21/42204H04N21/4316H04N21/47202G06Q30/0262H04N21/422H04N21/431H04N21/472H04N21/812H04N21/4312H04N21/4348H04N21/47205H04N21/485
Inventor 周彬
Owner TENCENT TECH (BEIJING) CO LTD