Accurate advertising method and system based on smart TV player

A technology of smart TV and delivery method, which is applied in the direction of instruments, electrical components, commerce, etc., to achieve the effect of precise advertisement delivery and increase the return on advertising investment

Inactive Publication Date: 2017-02-15
北京喂呦科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If TV advertisements are not viral, but broadcast according to the content or personal interests of users, users may not be disgusted by the advertisements, and may even stimulate consumption.

Method used

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  • Accurate advertising method and system based on smart TV player
  • Accurate advertising method and system based on smart TV player
  • Accurate advertising method and system based on smart TV player

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Embodiment Construction

[0024] The present invention provides a smart TV player-based accurate advertising delivery method and system, which are used to realize accurate advertising delivery by installing a specific player on a smart TV terminal.

[0025] The above-mentioned accurate advertising delivery method and system of the present invention are mainly based on the following design concept: for smart TV terminal users who have installed and used a specific player, the relevant data of the user can be collected through the server, and then through big data analysis and mining, according to different Type of advertisement selects the best user group for precise advertisement delivery.

[0026] Based on the above ideas, the present invention provides the smart TV player-based advertising precision delivery method, which mainly includes the following steps: A. Obtaining the device information and user behavior data of the smart TV player terminal; B. Establishing a user behavior data model , and add...

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Abstract

The invention discloses an accurate advertising method based on a smart TV player. The method comprises the following steps: A. acquiring device information and user behavior data of a terminal using the player; B. establishing a user behavior data model, and adding the acquired user behavior data in the user behavior data model; C. analyzing the data added in the model, scoring a plurality of indexes reflecting user interests to acquire an interest score of a user for historically pushed advertisement, and judging users interesting in specific historically pushed advertisement; D. finding matched advertisement similar to the specific historically pushed advertisement from a to-be-released advertisement library; and E. using all users interesting in specific historically pushed advertisement as target crowds, and releasing the matched advertisement to the target crowds. The invention further discloses an accurate advertising system based on the smart TV player. By adoption of the accurate advertising method and system disclosed by the invention, accurate advertising to the target crowds can be realized, and the rate of return on investment of the advertisement is improved.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to a smart TV player-based accurate advertisement delivery method and system. Background technique [0002] For a long time, smart TV service providers have wanted to launch personalized TV advertisements for users. If TV advertisements are not viral, but broadcast based on what users watch or personal interests, users may not be disgusted by the advertisements, and may even stimulate consumption. Similarly, advertisers on the demand side also hope to place targeted advertisements in the region and at the appropriate time according to the target audience of the brand, so as to achieve the greatest advertising effect with the least amount of money and increase the return on investment. Therefore, the industry urgently needs to improve and enhance the precise delivery of advertisements. Contents of the invention [0003] The purpose of the present invention ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/466H04N21/475H04N21/81G06Q30/02
CPCH04N21/2668G06Q30/0255H04N21/4667H04N21/4668H04N21/475H04N21/812
Inventor 唐阳
Owner 北京喂呦科技股份有限公司
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