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Smart aggregation advertisement platform and advertisement display method

An advertising platform and advertising technology, applied in the field of mobile Internet advertising, can solve the problems of increased difficulty in development and maintenance, the inability to know the actual advertising revenue, and difficulty in universal application, etc., to shorten the advertising response time, improve the advertising response speed, and achieve high display success rate effect

Inactive Publication Date: 2017-02-22
上海拓畅信息技术有限公司
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although this method can effectively solve the disadvantages of insufficient resources that may be caused by accessing a single SDK, it may increase the difficulty of development and maintenance due to the need to access multiple SDKs. Although manual configuration parameters can solve the priority order of ad requests, it is difficult to be universal. Applicable, and the developer cannot know the actual revenue of each advertisement

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  • Smart aggregation advertisement platform and advertisement display method
  • Smart aggregation advertisement platform and advertisement display method
  • Smart aggregation advertisement platform and advertisement display method

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Embodiment Construction

[0029] The following description serves to disclose the present invention to enable those skilled in the art to carry out the present invention. The preferred embodiments described below are only examples, and those skilled in the art can devise other obvious variations.

[0030] In order to better understand the technical solution of the present invention, by figure 2 The specific implementation of the intelligent aggregation advertising platform is described.

[0031] figure 2 It is a system block diagram of an intelligent aggregation advertising platform according to a preferred embodiment of the present invention.

[0032] Such as figure 2 As shown, the platform consists of two parts, the client and the server.

[0033] The client part is mainly the aggregated advertising software development kit SDK, which consists of a configuration management module, an advertising platform priority list assignment module, an advertising management module for each advertising pla...

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Abstract

The invention relates to a smart aggregation advertisement platform, which comprises two parts: a client and a server. The client is formed by a configuration management module, an advertisement platform priority list distribution module, each advertisement platform advertisement management module, an advertisement platform management module and a log module. The core function of the client is a concurrent request function; and an advertisement request is sent to a plurality of advertisement platforms simultaneously to fill the advertisement, and higher display success rate of advertisement display is ensured. The server part is mainly formed by a configuration service, a log service and an intelligent analysis service. The core function of the server is an intelligent configuration function. An intelligent resource transferring mode is provided; success filling rate of each advertisement platform is calculated in advance and the success rate is updated dynamically; then, the advertisement request filling weight value of each advertisement platform is configured automatically according to the summarized filling rate; and higher weight value is configured to the advertisement platform SDK, the filling rate of which is higher, so that more high-quality advertisements are allowed to be displayed successfully.

Description

technical field [0001] The invention relates to the field of mobile Internet advertisements, in particular to an intelligent aggregation advertisement platform and an advertisement display method. Background technique [0002] In the advertising business, mobile Internet application developers need to display advertisements in their own applications, usually by embedding an advertising software development kit (SDK, Software Development Kit) to request the corresponding advertising platform to complete the advertisement display function. There are two ways to function, one is to embed the SDK of a single advertising platform to display the advertisement of the advertising platform, and the other is to embed the SDK of multiple advertising platforms, and the aggregated SDK is deployed to display the embedded advertising platform SDK. [0003] For the first method, the developer requests the advertisement of the advertising platform by embedding the advertising SDK of a single...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04L12/24H04L29/08
CPCH04L41/0816H04L41/0823G06Q30/0254G06Q30/0255G06Q30/0257G06Q30/0263G06Q30/0272H04L67/55H04L67/60H04L67/01
Inventor 丁瑞彭李健王清毅韩娇夏秋
Owner 上海拓畅信息技术有限公司
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