Non-centralized advertisement putting system and method
An advertising, centralized technology, applied in the field of non-centralized advertising systems, can solve the problems of wasting transmission costs and power, affecting the performance of mobile devices, and only being able to display repeatedly, so as to improve user experience.
Inactive Publication Date: 2017-03-29
INTOWOW INNOVATION LTD B V I
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[0008] For example, U.S. Patent Application No. 12 / 618,397 discloses a method similar to the above. Before displaying the advertisement, the advertisement to be delivered will be downloaded according to the advertisement list, but when the advertisement background (ie, the advertisement server) changes the advertisement list (such as : end of the advertisement playback contract), the mobile application must delete the previously downloaded advertisement and re-download the new advertisement content, which wastes transmission costs and power
And while preloading a lot, it will also affect the performance of mobile devices
[0009] In addition, the current means of pre-loading advertisements is to download a large amount of pre-stored advertisement content according to the settings of the advertising background, and it is impossible to provide more suitable advertisement content for users according to the execution status of mobile applications; and under the limited storage space, only show the same ad content repeatedly
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[0048] Please refer to figure 1 and as shown, figure 1 It is a schematic diagram of an embodiment of the non-centralized mobile advertisement delivery system of the present invention, figure 2 It is a schematic structural diagram of an embodiment of the mobile advertisement delivery system of the present invention. In this embodiment, the non-centralized mobile advertisement delivery system includes an advertisement content delivery network 10 , an advertisement server 20 , an advertisement engine 30 and a mobile application 40 . The advertisement content delivery network 10 has a plurality of advertisement contents 101 , and each advertisement content 101 has an advertisement code (Ad ID) 2011 . The advertisement server 20 sets an advertisement list 201 and an advertisement engine configuration file 202 according to the advertisement content 101 in the advertisement content delivery network 10 . The advertisement engine 30 and the mobile application program 40 are install...
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The invention discloses a non-centralized advertisement putting system and method. According to the invention, mainly through installing an advertisement engine to a mobile device terminal, the advertisement engine is communicated with an advertisement server so as to acquire an advertisement list and an advertisement engine configuration file, then an advertisement preloading list, and a plurality of advertisement contents are sequentially downloaded from an advertisement content delivery network. When a mobile application program has an advertisement display requirement, the mobile application program sends an advertisement request to the advertisement engine, and the advertisement engine sends the downloaded advertisement contents to the mobile application program according to the advertisement request and passes back the advertisement browsing history. According to the invention, through installing the advertisement engine to the mobile device terminal and building the advertisement preloading list, the advertisement contents can be delivered without accessing to the advertisement server in real time, so that the mobile (audio and video) advertisements are put to the mobile device terminal more efficiently under the condition that the waiting time of a user is reduced so as to improve the user experience.
Description
[0001] 【Technical field】 [0002] The present invention relates to a non-centralized advertising delivery system and method thereof, in particular to a delivery method applied in an advertising delivery environment of mobile device application programs. [0003] 【Background technique】 [0004] With the popularization of smart phones and the advancement of mobile network bandwidth technology, the application range of mobile applications (Mobile App) has become wider and wider. In recent years, the traffic of mobile networks has even surpassed the traffic of traditional Internet access through computers; in other words , the vehicles used by Internet users have changed from desktop devices (such as personal computers (PC) or notebook computers (NB)) to mobile devices with small screens (such as mobile phones or tablet computers). [0005] As users rely more and more on mobile devices in their lives, mobile advertisements have become the new favorite in the advertising market, esp...
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IPC IPC(8): G06Q30/02
Inventor 李盈璁
Owner INTOWOW INNOVATION LTD B V I