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Information releasing method and releasing system

A delivery method and crowd technology, applied in the field of information matching, can solve problems such as difficult balance between scale and precision, insufficient crowd positioning, etc., to achieve the effect of balancing conflicts and improving accuracy

Active Publication Date: 2017-04-19
SHENZHEN TENCENT COMP SYST CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of this, the purpose of the embodiments of the present invention is to provide an information delivery method and delivery system, which can solve the technical problems in the prior art that the crowd positioning of information delivery is not accurate enough, and the balance between scale and precision is difficult

Method used

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  • Information releasing method and releasing system

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Experimental program
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Embodiment 1

[0038] see figure 2 , which is a schematic workflow diagram of the information delivery method in the embodiment of the present invention.

[0039] The information distributing method is used to expand the seed population to determine the information distributing population. The information distributing methods include:

[0040] In step S201, the seed population of the product corresponding to the information is obtained. Specifically include:

[0041] (1) Determine the product corresponding to the information that needs to be delivered. Wherein, the products include goods and / or services;

[0042] (2) Read the users who are interested in the product from at least one database to obtain the seed population. Among them, interest includes clicking on the information and / or trading on the product. The data sources of the database include: information uploaded by the master, and / or obtained through the trading platform.

[0043] It can be understood that, in this step, all...

Embodiment 2

[0083] Please also see image 3 and Figure 4 , which are schematic diagrams of the basic module and detailed module of the information delivery system provided by the embodiment of the present invention.

[0084] refer to image 3 Generally speaking, the information delivery system 40 includes: an acquisition module 41 , a feature module 42 , a candidate module 43 , a history module 44 , and a delivery module 45 .

[0085] The acquiring module 41 is configured to acquire the seed population of the product corresponding to the information. Wherein, the product includes goods and / or services.

[0086] The feature module 42 is connected to the acquisition module 41 and is used to analyze the seed population to generate a plurality of distinguishing features and weights of the distinguishing features.

[0087] The candidate module 43 is connected to the acquisition module 41 and the feature module 42, and is configured to expand the seed population based on the multiple disti...

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Abstract

The invention provides an information releasing method and a releasing system. The method comprises the following steps of acquiring a seed crowd of a product corresponding to information; through an analysis model, analyzing the seed crowd so as to generate a plurality of distinguishing characteristics and weights of the distinguishing characteristics; based on the plurality of distinguishing characteristics and the weights of the distinguishing characteristics, expanding the seed crowd so as to form a plurality of candidate crowds; calculating an integral click rate, and / or transaction history data of the candidate crowds respectively; and according to the integral click rate, and / or the transaction history data, determining an information releasing crowd from the candidate crowds so as to carry out information releasing. In the invention, the seed crowd is analyzed so as to expand and generate the candidate crowds so that precision of information releasing is increased and a conflict between crowd precision and a crowd scale can be balanced.

Description

technical field [0001] The invention belongs to the field of information matching, and in particular relates to an information delivery method and a delivery system. Background technique [0002] The dissemination of information, usually through a certain form of media, openly and widely conveys information to the public. Usually in the form of advertisements, Weibo, or news. [0003] Taking the form of advertisement as an example, there are many delivery strategies for targeted delivery of advertisements, such as: delivery by region (for example, a non-chain restaurant will choose a municipal TV station), delivery by time period (such as prime time), and delivery by the channel to which the video belongs , delivery by keyword (the user has searched or purchased similar products), delivery by video group (multiple specified videos or a video group composed of specified episodes), or theater rotation (at a specified time, in a theater on a channel delivery), etc. [0004] ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 叶幸春
Owner SHENZHEN TENCENT COMP SYST CO LTD
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