TV viewing information processing method and device

A technology of source information and viewing status, applied in the field of data processing, can solve problems such as errors, inability to effectively analyze viewing member information, and privacy

Active Publication Date: 2017-05-10
BEIJING XUEZHITU NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] To sum up, the above-mentioned information analysis method for audience members has problems such as cost, error, and privacy, and cannot effectively analyze the information of audience members

Method used

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  • TV viewing information processing method and device
  • TV viewing information processing method and device

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Embodiment Construction

[0077] In order to make the purpose, technical solution and advantages of the present invention more clear, the embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined arbitrarily with each other.

[0078] figure 1 It is a flow chart of the method for realizing viewing information processing in the embodiment of the present invention, such as figure 1 shown, including:

[0079] Step 100, counting the viewing sample information of households with preset values ​​in units of households;

[0080] In the embodiment of the present invention, the viewing sample information may include: the population attribute of each viewing member in each family within the first preset time period, and the viewing information of each viewing member counted according to the preset time peri...

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Abstract

The invention relates to a TV viewing information processing method and device. The method comprises that TV viewing sample information of a preset amount of families is counted in the unit of family; according to the counted TV viewing sample information, a TV viewing condition of each TV viewing member is counted; according to the counted TV viewing conditions, TV viewing probability information of TV viewing members with the same population attribute is obtained by fitting; TV source information of each family on which needs TV viewing analysis is collected; and according to the counted TV viewing condition of the TV viewing members and the TV viewing probability information, the TV source information of each family is analyzed, and TV viewing member constitution corresponding to the TV source information of each family and the TV viewing condition of each TV viewing member are obtained. On the premise that problems in the aspects of cost, privacy and the like are solved, information of the TV viewing members is analyzed effectively.

Description

technical field [0001] This article involves but is not limited to data processing technology, especially a method and device for realizing viewing information processing. Background technique [0002] With the development of smart TV technology supporting two-way communication, the demand for data collection and analysis of smart TV becomes more and more. Generally speaking, the data collection system of smart TVs can only obtain household attribute information such as set-top box logos and smart TV logos. When performing demand analysis such as audience rating analysis, audience attribute analysis, and program recommendation, specific information such as audience members, their demographic attributes, and hobbies are often required. [0003] At present, the information analysis of specific viewers in each household can be mainly divided into the following categories: [0004] (1) Identify unique viewers through a special remote control with a user identification button o...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258
CPCH04N21/25866H04N21/25883H04N21/25891
Inventor 欧阳佑刘沛刘向东吴明辉
Owner BEIJING XUEZHITU NETWORK TECH
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