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Operation analysis realization method and apparatus based on user behaviors

A user and behavioral technology, applied in the field of information processing, can solve problems such as providing accurate basis for the evaluation of the effect of difficult operation activities, and achieve the effect of improving accuracy

Inactive Publication Date: 2017-05-31
PEKING UNIV FOUNDER GRP CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

The current method of monitoring the effect of operating activities is generally to evaluate the effect of operating activities based on the number of users or profits. The results of the evaluation are mostly success or failure, and it is difficult to provide an accurate basis for evaluating the effect of operating activities.

Method used

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  • Operation analysis realization method and apparatus based on user behaviors
  • Operation analysis realization method and apparatus based on user behaviors
  • Operation analysis realization method and apparatus based on user behaviors

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Embodiment Construction

[0073]The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention. The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of the present invention and the above drawings are used to distinguish similar objects and not necessarily Describe a specific order or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the invention described herein can be practiced in sequences other than those illustrate...

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Abstract

The invention relates to the information processing technology and more particularly, to an operation analysis realization method and an apparatus based on user behaviors. The method comprises: obtaining a record of user behaviors on a target website within a preset time; performing statistical treatment to the record of user behaviors at least according to the region dimension, the time section dimension, the terminal type dimension and the network type dimension; and based on the calling instruction of the user, displaying to the user the result after statistical treatment. The operation analysis realization method and the apparatus based on user behaviors of the embodiments are capable of providing relatively accurate data support for operation activity effect evaluation so as to make the operation activity evaluation more accurate.

Description

technical field [0001] The present invention relates to information processing technology, and in particular to a method and device for realizing operation analysis based on user behavior. Background technique [0002] In order to promote products, services, games, etc., merchants will carry out a series of operational activities on the website. The current method of monitoring the effect of operating activities is generally to evaluate the effect of operating activities based on the number of users or profits. The results of the evaluation are mostly success or failure, and it is difficult to provide an accurate basis for evaluating the effect of operating activities. Contents of the invention [0003] Embodiments of the present invention provide a method and device for implementing operation analysis based on user behavior, so as to provide more accurate data support for evaluating the effect of operation activities and improve the accuracy of operation activity evaluati...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/24H04L29/08
CPCH04L41/14H04L67/535
Inventor 苑晓龙胡勇高维国刘胜飏朱海
Owner PEKING UNIV FOUNDER GRP CO LTD
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