Method and device for delivering promotional information

Abstract

The invention discloses a method and a device for serving promotion information. According to the method, all the promotion information which is not verified is acquired; all the promotion information is grouped according to objects which all the promotion information belongs to, multiple verification groups are acquired, and each of the verification groups is verified cyclically; whether the promotion information corresponds to a search term input by a user or not is judged according to each piece of verified promotion information, and if yes, the promotion information corresponding to the search term is pushed to a terminal corresponding to the search term for display. The method and the device have the advantages that part of the promotion information of all advertisement serving parties can be quickly verified, therefore, part of the promotion information can be quickly put online, time of waiting for start of verification is shortened for the advertisement serving parties, all the advertisement serving parties can observe the online promotion information in a short time, and user experience is improved.

Description

technical field [0001] The invention relates to the technical field of advertising, in particular to a method and device for delivering promotional information. Background technique [0002] For the advertising platform, each advertising provider will register an advertising account on the advertising platform, and then the merchant can log in to the advertising platform in its client and upload the edited promotional information to the advertising platform. Information includes advertising materials and corresponding URLs (Uniform Resource Locators, Uniform Resource Locators). Advertising materials are the content displayed in advertisements on the Internet. The basic forms of advertising materials are text, pictures, and Flash-type material data. For rich media The advertising material is a self-customized advertising material generated by the user inputting HTML (Hypertext Markup Language, Hypertext Markup Language) or javascript code according to his own needs; the URL i...

AI Technical Summary

Problems solved by technology

[0004] However, in the actual process, it is possible that the amount of promotional information delivered by a certain advertising party through the advertising account at one time is particularly large, such as 1 million pieces, then the advertising platform needs to verify all the 1 million pieces of promotional information in the advertising account. In order to verify the promotion information in the next advertising account, the promotion information of the following advertising accounts will wait for a long time to start verification, and the corresponding advertisement publishers of the following advertising accounts will have to wait for a long time to observe and start to go online, making the advertising The timeliness of the launch party’s promotion information is poor

[0005] In particular, when an advertising provider has registered multiple advertising accounts on the advertising platform, and the amount of promotional information in each advertising account is large, if these promotional information are gathered together, it will further increase the number of advertising accounts ranked lower. Advertisers wait for their promotional information to go online, and because the advertiser may not be able to observe its promotional information online for a long time, it will affect user experience

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