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Method for inserting advertisements in live video of digital television

A digital TV and live video technology, applied in the field of communication, can solve the problems of negative user experience, high repetition, and high frequency of advertisements, and achieve the effect of reducing disgust, preventing too many times, and avoiding frequent advertisements

Active Publication Date: 2017-09-08
ZHONGGUANG REDIANYUN TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method of inserting advertisements will cause some advertisements to appear very frequently and repetitively, which may lead to the appearance of advertisements all the time while the user is watching the video, resulting in a negative user experience.

Method used

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  • Method for inserting advertisements in live video of digital television
  • Method for inserting advertisements in live video of digital television
  • Method for inserting advertisements in live video of digital television

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0053] Such as figure 1 As shown, a method for digital television live broadcast video interstitial advertisement, comprising the following steps:

[0054] S1: The operation server acquires several components in any frame of the live video, sets a number of advertisement tags on any frame of the image, encapsulates the live video data with the advertisement tags set, and transmits it to the digital TV multicast transmission network;

[0055] S2: Encapsulate the advertisement file associated with the advertisement tag, and transmit it to the digital TV multicast transmission network, and receive and store the advertisement file when the client watches the live video program for the first time;

[0056] S3: When the client starts to watch the live video, it starts to monitor the advertising tags of the video frame and counts them. When the number of occurrences of the same advertising tag reaches the preset threshold A, it will be associated with the advertising tag when it app...

Embodiment 2

[0065] The difference between the method for inserting advertisements in digital TV live broadcast video in this embodiment and Embodiment 1 is that, as figure 2 As shown, it is further defined that the different advertisement tags are provided with priority serial numbers; after the S3 step, the following steps are also included:

[0066] S101: Judging the number of advertisement tags that appear for the A+1th time on the same video frame, if it is equal to 1, go to step S4; if it is greater than 1, go to step S102;

[0067] S102: Count the play records of the advertisement files corresponding to the advertisement tags, and judge whether there is a play record of 0 times, and if the judgment result is "yes", then proceed to step S103; otherwise, proceed to step S104;

[0068] S103: Set the advertisement tag whose play record is 0 times as the first place, and perform step S4;

[0069] S104: Determine the priority of the advertisement, select the advertisement label with the...

Embodiment 3

[0072] The difference between the method for inserting advertisements in digital TV live broadcast video in this embodiment and Embodiment 1 is that, as image 3 As shown, it is further defined that the constituent elements include human faces, vehicles, objects, scenes, and human behaviors; the advertisement file types include video, pictures, text, or item purchase request link prompts.

[0073] The method also includes the steps of:

[0074] S302: Judging the type of the advertisement file, when it is judged that the advertisement file is a link prompt for an item purchase request, go to step S303, otherwise go to S4;

[0075] S303: Perform scene judgment on the current playing frame, obtain the position of the item related to the advertisement file, set the position of the advertisement to be played at the position of the item, and proceed to step S4.

[0076] Wherein, the background of the item purchase request link prompt advertisement file is set to be transparent.

...

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Abstract

The invention relates to a method for inserting advertisements in a live video of a digital television. An operation server obtains a plurality of composing elements in any frame of an image of the live video, sets a plurality of advertisement labels for the any frame of the image, associates the advertisement labels with advertisement files, and simultaneously monitors frequencies of occurrence of the advertisement labels. By reasonably setting an advertisement playing threshold A, while a user watches the video, the advertisements having relatively large association with the video are guaranteed to be played; furthermore, the problem of the frequent advertisements due to a fact that the frequencies of occurrence of the advertisement labels are relatively large is avoided and the aversion of the user to the advertisements because the advertisements occur frequently is reduced; and meanwhile, according to the frequencies of occurrence of the advertisements, flexible adjustment is performed on the A, thereby preventing the same advertisement from occurring for many times; and the different advertisement labels are individually recorded, and are played once when a certain threshold is reached, and an advertisement playing sequence can be scattered, so the problems that many advertisements need to be played at a same time slot and are arranged difficultly are solved.

Description

technical field [0001] The invention belongs to the technical field of communication, and in particular relates to a method for inserting advertisements in live video of digital TV. Background technique [0002] In digital TV value-added services, advertising services play a pivotal role and have become one of the most convenient and effective means for many businesses to advertise and sell their products to people. However, traditional advertisements mainly play the advertisement content at the beginning, end or pause of the video. Blindly bombing delivery makes it less relevant to the video content and the audience's preferences, the accuracy of advertisement placement is poor, and the conversion rate of advertisements is low. [0003] Therefore, it has become an urgent need in the field of advertisement recommendation to improve the accuracy of advertisement placement so that appropriate users can see appropriate advertisements at appropriate times. The insertion method ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/262H04N21/2668H04N21/431H04N21/433H04N21/482H04N21/81H04N21/8547
CPCH04N21/25891H04N21/26258H04N21/2668H04N21/4316H04N21/4333H04N21/4826H04N21/812H04N21/8547
Inventor 纪琦华蒲珂曾泽基李哲山胡彬方宏蔡忠善张毅萍魏明蔡辉
Owner ZHONGGUANG REDIANYUN TECH CO LTD
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