Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Advertisement playing method based on user interest under bid data

A technology of advertising playback and user interest, applied in data processing applications, commerce, instruments, etc., can solve the problems of non-dynamic customer advertising playback, etc., and achieve the effect of high intelligence and good advertising effect.

Inactive Publication Date: 2017-12-08
HEILONGJIANG RUITENG MEDIA
View PDF3 Cites 7 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to solve the current problem of being unable to play advertisements corresponding to dynamic customers, thereby providing a method for playing advertisements based on user interests under big data

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Examples

Experimental program
Comparison scheme
Effect test

specific Embodiment approach 1

[0049] Specific Embodiments 1. An advertisement playing method based on user interests under big data, which is applied to advertisement playing in an advertisement playing device in an elevator;

[0050] Step 1. In the offline stage, N sections of advertisement fragments are preset in the advertisement playing device of the elevator car, and the playing sequence numbers are given respectively, and N is an integer greater than 1;

[0051] Step 2, the advertisement playback device is connected to the advertisement playback control server through the Internet, and the advertisement playback control server stores the playback sequence number of N sections of advertisement segments and the collected user identity and corresponding fields of interest or commodity information of interest;

[0052] Step 3. In the online stage, N sections of advertisement segments are preset in the advertisement playing device of the elevator car to play in order of playing sequence numbers;

[0053] ...

specific Embodiment approach 2

[0061] Specific embodiment two, the method of playing advertisements based on user interests under big data, the method is applied to the advertisement playing in the advertisement playing device in the elevator room;

[0062] Step 1. In the offline stage, N sections of advertisement fragments are preset in the advertisement playing device of the elevator car, and the playing sequence numbers are given respectively, and N is an integer greater than 1;

[0063] Step 2, the advertisement playback device is connected to the advertisement playback control server through the Internet, and the advertisement playback control server stores the playback sequence numbers of N sections of advertisement segments and the collected user avatar information and corresponding fields of interest or commodity information of interest ;

[0064] Step 3. In the online stage, N sections of advertisement segments are preset in the advertisement playing device of the elevator car to play in order of p...

specific Embodiment approach 3

[0073] Specific embodiment three, the advertisement playing method based on user's interest under big data, this method is applied to the advertisement playing in the advertisement playing device of the plaza;

[0074] Step 1. In the offline stage, preset N sections of advertisement fragments in the advertisement playback device of the plaza, and give the sequence numbers to be played respectively, where N is an integer greater than 1;

[0075] Step 2, the advertisement playback device is connected to the advertisement playback control server through the Internet, and the advertisement playback control server stores the playback sequence numbers of N sections of advertisement segments and the collected mobile phone number and corresponding fields of interest or commodity information of interest;

[0076] Step 3. In the online stage, N sections of advertisement fragments are preset in the advertisement playing device of the plaza to play in order of playing sequence number;

[...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The present invention provides an advertisement playing method based on user interest under big data, and relates to an advertisement playing technology, aiming to solve the existing problem that corresponding advertisement cannot be played for dynamic clients. The method comprises: in an offline stage, connecting an advertisement player into an advertisement playing control server via the Internet, and storing playing serial numbers of N segments of advertisements and an acquired identity or avatar or mobile phone number of a user as well as a corresponding field of interest or commodity information of interest into the advertisement playing control server; and in an online stage, reading advertisement information matched with interest of the user according to the acquired identity or avatar or mobile phone number of the user, so as to play a corresponding advertisement. The method provided by the present invention is widely applicable for square media, media light boxes and elevator media.

Description

technical field [0001] The invention relates to an advertisement playing technology. Background technique [0002] At present, the advertisements played on various media are in the blind broadcast mode, that is, the audience cannot be identified during the advertisement broadcast. The advertising effect achieved by this method is difficult to control, and sometimes not only does not bring the effect of communication, but also causes dislike of uninterested audiences. [0003] With the development of self-media and e-commerce platforms, these technologies have also proposed some new advertising communication models, such as monitoring the shopping pages browsed by users and frequently logged-in websites through big data to determine the areas of interest and products of users. etc. Correspondingly pop up a shopping page in the relevant direction for customers to choose from and increase the transaction volume. [0004] But at present, on passive media, such as TV, square or...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02
CPCG06Q30/0253
Inventor 鲁翠云
Owner HEILONGJIANG RUITENG MEDIA
Features
  • Generate Ideas
  • Intellectual Property
  • Life Sciences
  • Materials
  • Tech Scout
Why Patsnap Eureka
  • Unparalleled Data Quality
  • Higher Quality Content
  • 60% Fewer Hallucinations
Social media
Patsnap Eureka Blog
Learn More

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2025 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com