Message push method, server and terminal

A message push and application server technology, applied in location information-based services, wireless communication services, nan, etc., can solve the problems that users cannot provide personalized push information and cannot effectively meet the actual needs of users

Active Publication Date: 2017-12-08
HUAWEI DEVICE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In fact, the content pushed by the existing technology is only related to geographical location information, and has nothing to do with the needs of users themselves, and cannot effectively meet the actual needs of users
Therefore, existing technologies cannot provide users with personalized push information

Method used

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  • Message push method, server and terminal
  • Message push method, server and terminal
  • Message push method, server and terminal

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0115] An embodiment of the present invention provides a message push method, such as image 3 As shown, the method includes the following steps:

[0116] 101. The application server obtains the label information of the terminal accessing the network.

[0117] In a specific implementation, the application server may directly obtain the tag information from the terminal, or the APP installed on the terminal or the terminal system itself may obtain the tag information locally stored in the terminal, and then forward the tag information to the corresponding application server.

[0118] It should be noted that when a user accesses a certain network for the first time, the terminal display interface presents access network attribute options, the option selected by the user is defined as the label information of the access network, and the corresponding relationship between the access network and its label information Solidified in this memory. The user clicks the icon of an appli...

Embodiment 2

[0135] The embodiment of the present invention provides an application server, such as Figure 4 As shown, the application server includes: an acquiring unit 201 , a determining unit 202 and a generating unit 203 .

[0136] The acquiring unit 201 is configured to acquire tag information of a terminal access network; the application server is a server corresponding to an application installed on the terminal, and the tag information is used to indicate the location attribute of the access network.

[0137] The determining unit 202 is configured to determine relative position information of the current position of the terminal according to the label information of the access network; the relative position information is used to indicate the attribute of the current position of the terminal.

[0138] The generating unit 203 is configured to determine push content according to the relative position information, and generate a push request message according to the push content; the...

Embodiment 3

[0149] An embodiment of the present invention provides a terminal, such as Figure 7 As shown, the terminal includes: a receiving unit 301 , a determining unit 302 , and a message processing unit 303 .

[0150] The receiving unit 301 is configured to receive a push request message sent by an application server; the push request message carries push content.

[0151] The determining unit 302 is configured to determine label information of the terminal currently accessing the network, and determine relative position information of the current location of the terminal according to the label information; the label information is used to indicate the position of the access network An attribute, the relative location information is used to indicate the attribute of the current location of the terminal.

[0152] The determining unit 302 is further configured to determine the attribute of the current location of the terminal according to the relative location information.

[0153] T...

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PUM

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Abstract

The invention provides a message push method, a server and a terminal and relates to the field of the terminal. Relative position information of a user can be determined according to a label of an access network of the terminal, and further personalized push information is provided for the user according to the relative position information of the user. An application server obtains label information of the access network of the terminal, wherein the label information is used for indicating a position attribute of the access network; the application server determines the relative position information of a position at which the terminal is currently located according to the label information of the access network, wherein the relative position information is used for indicating the attribute of the position at which the terminal is currently located; and the application server determines push content according to the relative position information and generates a push request message according to the push content, wherein the push request message carries the push content.

Description

technical field [0001] The present invention relates to the field of terminals, in particular to a method for pushing messages, a server and a terminal. Background technique [0002] At present, the terminal can analyze the user's operation log and system setting information to obtain some attribute information of the user, and then carry out precise marketing or optimize product design according to the user's attribute information. Among them, "location information" is an important user attribute information. [0003] The terminal can obtain the IP address of the terminal access point, and then query the IP database according to the IP address to obtain the geographic location information of the terminal. Furthermore, the App running on the terminal can push marketing information related to the user to the user according to the geographic location information of the terminal. [0004] What the terminal system provides to the App is only a more accurate geographic location...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08H04W4/02H04W4/04H04W64/00
CPCH04W4/02H04W64/003H04L67/55
Inventor 赵卜
Owner HUAWEI DEVICE CO LTD
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