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Fully-automated method and system for qualitatively planning, measuring, making effecient and capitalizing on marketing strategy

A technology of commercial activities and subsystems, applied in the field of marketing strategy analysis system, can solve problems such as not being an effective and reliable process, time-consuming, troublesome, etc., to achieve reliable marketing strategies/commercial activities, improve effectiveness and reliability sexual effect

Inactive Publication Date: 2018-01-02
ADI ANALYTICS LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Many commercial organizations generate forecasts through a manual process, which can be very cumbersome and time-consuming
[0022] Also, since this is currently done through a manual process, it will never be an efficient and reliable process

Method used

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  • Fully-automated method and system for qualitatively planning, measuring, making effecient and capitalizing on marketing strategy
  • Fully-automated method and system for qualitatively planning, measuring, making effecient and capitalizing on marketing strategy
  • Fully-automated method and system for qualitatively planning, measuring, making effecient and capitalizing on marketing strategy

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Experimental program
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Embodiment Construction

[0073] The term "data processing" in this context refers to the following tasks: collecting large volumes of data (which can be of many types and formats and from many different sources), both in real time and offline; transforming this data into "human-readable", "understandable", useful and accessible items; and finally managing this data in a predefined database. After the data processing stage, there is usually too much "data" but not enough "information". Therefore, the next stage of data mining is required.

[0074] In context, the term "data mining" here refers to the task of performing a series of powerful analytical tools on that processed data - thereby identifying hidden patterns and ultimately turning this information and intelligence into key discoveries, actionable insights and predictive behavior.

[0075] Reference will now be made to several embodiments of the invention, examples of which are illustrated in the accompanying drawings. Wherever practicable, s...

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Abstract

The present invention relates to a fully-automated method, in a data mining and data processing system, for defining and qualitatively planning, measuring, and making efficient marketing strategies / commercial campaign. The method comprises dynamically obtaining by a data mining subsystem information related to marketing strategy / commercial campaign; analyzing by a data processing subsystem - saidinformation, in real-time and offline, to identify patterns; selecting by said data processing subsystem relevant patterns from said identified patterns to define a marketing strategy / commercial campaign for a customer; and defining by said data processing subsystem a marketing strategy / commercial campaign based on said selected patterns and addressed to a specific brand - product or service of aspecific customer, which playing in a specific sector, of a specific country, at a specific time.

Description

technical field [0001] The present invention relates to the field of marketing strategy analysis systems. More specifically, the present invention relates to a fully automated platform that enables manufacturers (mainly the FMCG (Fast Moving Consumer Goods) industry) to plan ahead (before going air and spending any money) on their marketing strategies and business Activities are qualitatively planned, measured, effectively developed and utilized. Background technique [0002] Marketing is a multi-billion dollar global industry, and marketing and strategy managers make critical decisions with less data and discipline than they apply to negligible decisions in other aspects of the business. They lack industry standards for measurement. They need a way to determine their productivity. They need to measure how their marketing strategies and commercial activities affect purchase intent - the ultimate goal. [0003] Hundreds of thousands of new products are introduced to the m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/00G06Q10/0639G06Q30/0201G06Q30/0202G06Q30/0242G06Q30/0282
Inventor 埃菲·舒维
Owner ADI ANALYTICS LTD