Advertisement putting processing method and device based on advertisement matching

An advertising and advertising technology, applied in the Internet field, can solve the problems of inability to ensure the delivery effect, waste of advertising resources, etc., and achieve the effect of ensuring the advertising delivery effect, the delivery effect is good, and the flexibility is large.

Inactive Publication Date: 2018-02-02
XIAMEN MEET YOU INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] In order to solve the problems in related technologies that cannot ensure the actual delivery effect and cause waste of

Method used

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  • Advertisement putting processing method and device based on advertisement matching
  • Advertisement putting processing method and device based on advertisement matching
  • Advertisement putting processing method and device based on advertisement matching

Examples

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Embodiment Construction

[0030] Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0031] figure 1 is a schematic diagram of an implementation environment involved in accordance with the present disclosure. The implementation environment includes: a server 110 and multiple mobile terminals 120 .

[0032] The association manner between the server 110 and the multiple mobile terminals 120 includes a hardware network association manner and / or protocol, and a data association manner...

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Abstract

The invention discloses an advertisement putting processing method and device based on advertisement matching. The method comprises: receiving an advertisement putting request; according to an advertisement putting plan carried in the advertisement putting request, obtaining, from an advertisement database, candidate advertisements satisfying the advertisement putting plan; according to user labelinformation carried in the advertisement putting request, comparing the user label information with the target user information corresponding to each candidate advertisement; and screening out, fromall the candidate advertisements, the target advertisements with the target user information matched with the user label information and carrying out putting processing. According to the technical scheme provided by the invention, by matching the user label information and the advertisement target user information, the advertisements are delivered to users meeting the advertisement putting requirements, so that the advertisements delivered can better satisfy the requirements of the users, the problem that advertisement resources are wasted due to the fact that advertisements are delivered in anon-targeted manner is avoided, and the advertisement putting effect is guaranteed.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, in particular to a method and device for processing advertisement placement based on advertisement matching. Background technique [0002] As we all know, Internet advertising is the most important profit model in the Internet industry, and traffic monetization has become a very important evaluation standard for Internet commercial products. With the development of Internet crowd-targeting technology, Internet advertising has also begun to get rid of a single, rigid transaction model and shift to a more accurate and efficient transaction model. [0003] The delivery of traditional media advertisements is pre-set. Regardless of whether there are users watching the set positions, they will be displayed at fixed times, making users feel forced to watch, and causing some users to leave with them. For advertising companies Generally speaking, the price and mode of advertisements are neg...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244
Inventor 黄建凡陈方毅
Owner XIAMEN MEET YOU INFORMATION TECH
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