APP user behavior analysis method and device

A behavior analysis and user technology, applied in the fields of instruments, electrical digital data processing, hardware monitoring, etc., can solve the problems of not paying attention to the characteristics of user behavior changes.

Active Publication Date: 2018-03-13
PING AN TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Traditionally, in order to improve the activity of the APP, it is generally through continuous attempts to adopt different APP interfaces, without paying attention to the characteristics of the user's own behavior changes

Method used

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  • APP user behavior analysis method and device
  • APP user behavior analysis method and device
  • APP user behavior analysis method and device

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Embodiment Construction

[0026] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0027] Such as figure 1 As shown, in one embodiment, the APP user behavior analysis method can be applied to such as figure 1 In the shown application environment, in this environment, the server 102 and the terminal 104 are connected through a network. Wherein, the server 102 may be an independent server, or a server cluster composed of multiple servers, and the terminal 104 may be a smart phone, a tablet computer, a notebook computer, a desktop computer, etc., but is not limited thereto. Among them, the server 102 is used to obtain APP user click behavior logs and corresponding historical trans...

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PUM

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Abstract

The invention discloses an APP user behavior analysis method. The method comprises the following steps of: obtaining a user click behavior log and a corresponding history transaction record of an APPin a preset time period; dividing users into three types: new users, active users and old users; obtaining user behavior data corresponding to each type of users according to the user click behavior log and a preset burying point; extracting a user behavior path corresponding to each type of users and then determining a key transition point of changing users from new users to active users and changing the users from active users to old users; and displaying the key transition point. By adoption of the method, pointed intervene can be subsequently carried out on the users according to the key transition point, so that the conversion rate of changing users from new users to active users and changing the users from active users to old users is improved. Moreover, the invention discloses an APP user behavior analysis device.

Description

technical field [0001] The invention relates to the field of computer processing, in particular to an APP user behavior analysis method and device. Background technique [0002] With the development of smart phones, APPs (Applications, application programs) at the smart phone end have also developed rapidly. Any APP application hopes that the number of users can grow rapidly, but it is not the wisest way to simply attract new users. How to attract new users while maintaining the activity of existing users is the most important issue for an APP application, because once the user's activity decreases, it means that the user will leave or lose. Traditionally, in order to improve the activity of the APP, it is generally through continuous attempts to adopt different APP interfaces, without paying attention to the characteristics of the user's own behavior changes. However, if we can discover the key to turning users into active users, and then intervene in a targeted manner, i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F11/30G06F11/34
CPCG06F11/302G06F11/3438
Inventor 刘行行
Owner PING AN TECH (SHENZHEN) CO LTD
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