Marketing data collection, distribution and settlement method

Abstract

The embodiment of the invention provides a marketing data collection, distribution and settlement method, and belongs to the field of data processing. The method includes: acquiring a first user ID ofa first user in M-th-level reading / forwarding users when it is detected that the first user accesses to-be-forwarded contents published by a second user in (M-1)-th-level forwarding users; and when aforwarding operation, which is carried out by the first user on a first terminal of the first user and used for forwarding the to-be-forwarded contents is detected, recording a forwarding path of theto-be-forwarded contents on the basis of the first user ID, and obtaining an updated forwarding path. Through the method, the forwarding path of forwarding the to-be-forwarded contents by multiple users can be calculated, and forwarding situations of the to-be-forwarded contents can be accurately traced through IDs of the users, and thus powerful data can be provided to a publisher, an advertiseror the like of the to-be-forwarded contents.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a method for collecting, distributing and settling marketing data. Background technique [0002] WeChat has become the most important social software in China. People rely on WeChat for information acquisition, social networking, payment, and various life services. The WeChat platform has also launched a public account service, enabling companies to use the public account to provide services to users. Official accounts are divided into three types: subscription accounts, service accounts, and enterprise accounts. Enterprises themselves can publish articles on official accounts to promote their products or opinions, and use service accounts to connect to their own service platforms, thereby realizing product sales, business management and other functions. The services provided by the WeChat official account itself depend on the fans who follow it. The background of the official acc...

AI Technical Summary

Problems solved by technology

Because the user identification is difficult to trace back, it is difficult for the advertiser to contact the user again based on the data of the Internet advertising platform, which has caused the problem of data fraud on the platform

The two links of communication and product service can be connected through hyperlinks, but it is still difficult to complete it in one stop

After hyperlinking to the enterprise service system, it is possible to record the jump from which website the visit comes from through script insertion (such as the common webtrens in the market), but it cannot record the contributors before the previous jump, and users or enterprise employees still cannot participate Redistribution and service sharing process

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