Intelligent marketing management system

A marketing management system and intelligent technology, applied in marketing, data processing applications, instruments, etc., can solve problems such as difficulty in meeting the needs of marketing scenarios, long planning-to-launch cycle, and long pre-preparation time for marketing activities, and achieve rapid deployment and timely deployment. Application, lowering the threshold of use, and improving the effect of the effect experience

Inactive Publication Date: 2018-04-20
北京聚通达科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] Therefore, the present invention proposes an intelligent marketing management system, which is used to solve the defects of existing marketing techniques. The marketing cost of the enterprise remains high, and the enterprise cannot track the marketing effect; The problem of meeting the market's immediate marketing scenario needs

Method used

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Embodiment 1

[0021] see figure 1 , intelligent marketing management system, including marketing activities 1, marketing effect analysis 2, product promotion 3, online shopping guide 4, after-sales service 5 and customer marketing 6, marketing effect analysis 2, can provide data analysis models, provide data for each marketing activity Multi-dimensional data analysis reference; product promotion 3, including promotion and import, which can not only push out products, but also attract consumers, whether they enter online stores or offline physical stores; online shopping guide 4 Realized by integrated voice, integrated voice instant communication tools and information interaction tools, to realize active or passive commodity shopping guide service, active commodity shopping guide directly provides voice shopping guide service to consumers, suitable for consumers with strong desire to buy and easy to communicate; Passive commodity shopping guide is suitable for occasions where consumers are n...

Embodiment 2

[0023] On the basis of embodiment 1, see figure 2 , image 3 , Figure 4 and Figure 5 , to carry out marketing activity 1, it is necessary to create a business domain space 11. The business domain space 11 includes user layer 11, application layer 12 and data layer 13. In marketing activity 1, user layer 11: is directly facing the mobile sales management system The interface presented by the user, where the user layer 11 is WEB / APP / WeChat official account / CRM system. Application layer 12: including marketing activity management, effect analysis module, report / statistics, activity budget management, customer management, activity scene management, marketing prize management, commodity inventory management and channel management, moderately decoupled in the system functional architecture , which improves the basic function reuse capability and requires the role adaptation capability of the system application. The application layer 12 is required to provide the orchestration...

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Abstract

The invention relates to the technical field of marketing, in particular to an intelligent marketing management system. The system includes conduction of marketing activities, marketing effect analysis, commodity introduction, online shopping guide, after-sales service and customer marketing. A business domain space needs to be created for the conduction of marketing activities, wherein the business domain space includes a user layer, an application layer and a data layer. The purpose of the invention is to solve the problems as follows: by using the existing marketing technology, the marketing cost of enterprises is always high, and enterprises cannot track the marketing effect; and the early preparation time for marketing activities is too long, it takes a long period of time from planning to implementation, and it is difficult to satisfy the market demand for immediate marketing scenes.

Description

technical field [0001] The invention relates to the technical field of marketing, in particular to an intelligent marketing management system. Background technique [0002] With the popularity of social networks and smart phones, and the rise of wearable devices, we have entered the era of self-created data, an era of big data. In the digital living space, users surf the Internet every day to generate a large amount of data information. These unstructured Big data mining technology and applications are showing huge commercial value. The continuous popularization of mobile terminal devices such as smartphones and tablets is profoundly changing the entire advertising and marketing ecology. Big data, intelligence, and mobility will surely dominate the future marketing landscape. As a new marketing channel, mobile marketing will quickly become the primary way for merchants to connect with customers in the next 10 years. [0003] Mobile marketing refers to the behavior of targe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06Q30/02
CPCG06Q10/0637G06Q30/0201
Inventor 侯战斌
Owner 北京聚通达科技股份有限公司
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