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Method and apparatus for customizing push information

A technology that pushes information and customizes information. It is applied in the Internet field and can solve problems such as difficulty in searching.

Inactive Publication Date: 2018-05-01
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of this, the purpose of the embodiments of the present invention is to provide a push information customization method and device to realize automatic customization of information according to user needs, and to help users solve the problem of finding the real required information in massive data.

Method used

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  • Method and apparatus for customizing push information
  • Method and apparatus for customizing push information
  • Method and apparatus for customizing push information

Examples

Experimental program
Comparison scheme
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no. 1 example

[0039] see Figure 4 , shows a schematic diagram of the functional module architecture of the first push information customization apparatus 110 provided by the embodiment of the present invention. The first device for customizing push information 110 includes a user requirement generating unit 111 , a user requirement sending unit 112 , a customized information receiving unit 113 and a customized information display unit 114 .

[0040] The user requirement generating unit 111 is configured to generate user requirements according to stored historical access records.

[0041] In the embodiment of the present invention, when each site is accessed, the client 100 will record the user's historical access record and store it locally in the client 100. The historical access record can include the link address of the accessed page, access time, access track, Such information as page residence time facilitates the client 100 to accurately refine user requirements. In addition, the h...

no. 2 example

[0053] see Figure 5 , shows a schematic diagram of the functional module architecture of the second push information customizing apparatus 310 provided by the embodiment of the present invention. The second pushing information customization device 310 includes a user requirement receiving unit 311 , a customized information acquiring unit 312 , a customized information pushing unit 313 and a processing unit 314 .

[0054] The user requirement receiving unit 311 is configured to receive the user requirement fed back by the client 100 according to the stored historical access records.

[0055] In the embodiment of the present invention, each time the client 100 visits each site, it will record the user's historical access records and store them locally in the client 100. When the user logs in to access the server 300 through the client 100, the client 100 will The stored historical access records analyze user requirements and send them to the server 300 . The server 300 recei...

no. 3 example

[0067] see Figure 6 , shows a flow chart of the method for customizing push information provided by the third embodiment of the present invention. The following will be Figure 6 The method for customizing the push information shown will be described in detail.

[0068] Step S610, generating user requirements according to the stored historical access records.

[0069] In the embodiment of the present invention, step S610 may be executed by the user demand generation unit 111 of the first push information customization device 110 .

[0070] The embodiment of the present invention is applied to the client 100, and the client 100 will record the user's historical access record and store it locally in the client 100 when visiting each site. When the user logs in and accesses the server 300 through the client 100, the client The terminal 100 analyzes user needs according to the historical access records stored locally. For example, the client 100 may extract keywords from each...

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Abstract

The invention provides a method and apparatus for customizing push information, and relates to the technical field of the Internet. The method for customizing push information is applied to a server that is in communication connection with a client, the method for customizing push information comprises the following steps: receiving a user demand fed back by a client according to a stored historical access record; obtaining customization information according to the user demand; and pushing the obtained customization information to the client, so that the client displays the customization information. By adoption of the method and apparatus for customizing push information provided by the invention, the user demand can be comprehensively and accurately predicted to achieve automatic information customization and to help the user to solve the problem that the real necessary information is hard to search in mass data.

Description

technical field [0001] The present invention relates to the field of Internet technology, in particular to a method and device for customizing push information. Background technique [0002] In today's era of information explosion, people often feel trapped in the vast ocean of information but face the dilemma of not being able to find the information they need. [0003] Some application manufacturers are trying to find a technical means to rescue people from the messy mass of information and provide users with the high-quality information they need. At present, the "personalized content recommendation" that can be seen everywhere in Internet products is a good attempt. Content providers recommend relevant content to users according to their individual needs, preferences and tastes. [0004] However, the current "personalized content recommendation" has inherent disadvantages. Content providers cannot accurately grasp user needs, so they cannot accurately push the required ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/58G06F17/30
CPCG06F16/9535H04L51/214
Inventor 陈汝龙
Owner ALIBABA (CHINA) CO LTD