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Precise advertising-based time aggregation query method

A technology of advertisement placement and query method, applied in the field of temporal database, can solve the problems of low economic benefit, inability to adjust the advertisement placement time period, inflexible advertisement placement time period, etc., to achieve obvious economic benefits, time saving and accurate accuracy Effect

Inactive Publication Date: 2018-05-29
ZHEJIANG UNIV OF TECH
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AI Technical Summary

Problems solved by technology

[0005] The present invention overcomes the problems of inflexibility of the current advertising delivery time period, low economic benefits, inability to adjust the optimal advertising delivery time period in real time according to the delivery time provided by the advertiser, and maximizes the audience of the advertisement, and provides a precise advertising delivery time aggregate query method

Method used

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  • Precise advertising-based time aggregation query method
  • Precise advertising-based time aggregation query method
  • Precise advertising-based time aggregation query method

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Embodiment Construction

[0052] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0053] The embodiment of the present invention provides a time aggregation query method for precise advertisement delivery, which is used for the query service of the best advertising period, and the query process (such as figure 1 shown). The method flow provided by this embodiment includes: assuming that a mobile news media App receives an advertisement delivery request, and the advertisement delivery time is at least 3 minutes. The advertiser requires that the number of users who see the advertisement be maximized during the advertisement time.

[0054] After the news media APP collects the software usage of the user within a day, and obtains the online time data (as shown in Table 4) of all users within a day, it starts to use th...

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Abstract

Disclosed is a precise advertising-based time aggregation query method. The method comprises the steps that online time data of users is obtained, advertising time period querying requests of advertisers are received, according to advertising time duration of the advertisers and the online time data of the users, effective online time zones are screened out, index structures of all of the time points in the effective online time zones are constructed, and compression is conducted on the constructed index structures. According to the advertising time duration of the advertisers, the online timedata of the users and the index structures of all of the time points are combined, and the best advertising time period which meets the advertising tine duration and allows the most users to be online simultaneously is queried; the function ultimately achieved is that massive online time data of the users on the Internet and mobile Internet medias can be used, and according to the advertising time duration provided by the advertisers, the best advertising time duration is accurately and flexibly determined, so that advertising audiences in the advertising time duration is maximized to improveeconomic benefits of advertising.

Description

technical field [0001] The invention belongs to the field of Temporal Database, and mainly solves the problem of accurately determining the best advertising period by using fragmented historical online time data of users when Internet and mobile Internet media place advertisements. Background technique [0002] In the advertising industry, advertisers often need to use various media platforms for large-scale advertising. The choice of advertising time slots has a major impact on the final economic benefits of advertising. How to determine the appropriate advertising time to let more target consumers see this advertisement is often the most considered issue for advertisers when placing advertisements. The traditional advertising model is to purchase a large period of advertising space for advertising based on the "golden time" of various media platforms (that is, the period with the highest historical ratings or the highest user activity in history). However, in the context...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/2237G06F16/2272G06F16/24556G06F16/2457G06F16/2474G06Q30/0244G06Q30/0272G06Q30/0277
Inventor 曹斌陈望远侯晨煜沈瑛
Owner ZHEJIANG UNIV OF TECH
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