Method and device for selecting bus routes for in-vehicle advertisement placement
A technology for bus routes and advertising, applied in the Internet field, can solve the problems of inability to guarantee the effect of advertising, advertising dissemination, and no capture and analysis.
Active Publication Date: 2022-01-28
BEIJING QIHOO TECH CO LTD
View PDF5 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0004] However, there is a common problem in traditional advertising schemes, that is, the number of passengers is usually used as the only criterion to select bus lines. However, bus lines and passengers have their own characteristics, and the characteristics have temporal and spatial dynamic characteristics. The existing technology does not capture and Analyzing this characteristic leads to the inability to disseminate the advertisement to the most appropriate audience, thus making it impossible to guarantee the effectiveness of the advertisement
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0130] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0131] figure 1 A schematic diagram of a delivery scene of a bus advertisement is shown. When placing public transport advertisements, there will be an advertiser first, and the demand of the advertiser is to select k lines from the public transport network and place the advertisement on the buses of the k lines. When selecting an advertising route in the public transport network, it is necessary to determine multiple factors invo...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The present invention provides a method and device for selecting bus lines for vehicle-mounted advertisements. The method includes: obtaining each bus line and the bus stops covered by each bus line in a designated area, and determining each bus stop according to the geographical location information of the bus stops The administrative division attribute of the advertisement; set the advertising target administrative area, and select one or more bus lines matching the advertising target administrative division attribute among the bus lines based on the administrative division attributes of each bus station as the vehicle advertisement delivery line. The method for placing vehicle-mounted advertisements on bus lines based on the embodiment of the present invention can adapt to the needs of advertisers for the area where advertisements are placed. for maximum effect.
Description
technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and a device for selecting bus routes for vehicle-mounted advertisement delivery. Background technique [0002] In major cities, a large number of residents will choose the public transport system to travel. For example, more than 10 million people in Beijing choose public transport to commute every day. Compared with static advertisements, bus advertisements have more significant advantages because of their wide coverage and large area, and have become the mainstream form of outdoor advertisements. [0003] One of the most critical contents of the bus advertising scheme is to choose the advertising route. However, the bus road network in the city is complicated, the geographical distribution of different bus lines is different, the functional areas of surrounding cities are different, and the number of passengers covered is different. As a result, the audiences of...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06K9/62
CPCG06Q30/0244G06Q30/0266G06F18/23
Inventor 王浩杨康庞旭林张晨
Owner BEIJING QIHOO TECH CO LTD