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User group dividing method and device and message pushing method and device

A message push and user group technology, applied in the computer field, can solve problems such as poor message accuracy, and achieve the effect of improving accuracy and solving poor accuracy.

Active Publication Date: 2018-06-15
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] The purpose of the embodiments of the present application is to provide a user group division method and device, and a message push method and device, so as to solve the problem of poor accuracy of message push in the prior art

Method used

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  • User group dividing method and device and message pushing method and device
  • User group dividing method and device and message pushing method and device
  • User group dividing method and device and message pushing method and device

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Embodiment Construction

[0049] In order to enable those skilled in the art to better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described The embodiments are only some of the embodiments of the present application, but not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0050] Embodiments of the present application provide a user group division method and device, and a message push method and device, so as to solve the problem of poor accuracy of message push in the prior art. The user group division method and the message push method can be executed by the server, and the user group division and message...

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Abstract

The embodiments of the application provide a user group dividing method and device and a message pushing method and device. The user group dividing method comprises the following steps: obtaining userfeatures of multiple users; obtaining click information of a message pushed to the multiple users; determining the feature value of the user features relative to the click of the message according tothe user features and the click information of the message; and getting at least one user group from the multiple users according to the feature value of the user features. Through the embodiment, the problem that the accuracy of message pushing is low in the prior art can be solved.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a user group division method and device, and a message push method and device. Background technique [0002] At present, the application operator or system developer of the mobile terminal can send various push messages to the mobile terminal, and the mobile terminal can display the received push messages in the message notification bar. Through these push messages, the user can browse the current Hot information, you can also be notified of the upgrade news of the application in a timely manner. [0003] In the prior art, when all kinds of push messages are sent to mobile terminals, the sequence and content of the push messages received by each mobile terminal are the same. Since the message browsing preferences of different users are different from each other, the prior art is When pushing messages, the news browsing preferences of different users are not consi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06K9/62G06F17/30H04L29/08
CPCG06F16/9535H04L67/55G06F18/24
Inventor 潘岸腾
Owner ALIBABA (CHINA) CO LTD
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