Method of estimating advertisement conversion rate and servers
A conversion rate and advertising technology, applied in the field of communication, can solve the problem that the estimated accuracy is not necessarily high, the estimated accuracy is not necessarily high, and the accuracy of the advertising conversion rate is reduced, so as to achieve the effect of improving the accuracy.
Inactive Publication Date: 2018-06-29
SHENZHEN GIONEE COMM EQUIP
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[0003] However, in practical applications, the historical data generated when displaying advertisements is updated in real time. When the historical data used to train the model is different, the estimated accuracy of the trained model based on the decision tree model and the logistic regression model is different. It must be higher than the prediction accuracy of the model built based on the logistic regression model
Therefore, if the model based on the decision tree model and the logistic regression model has been used to estimate the conversion rate of the advertisement in practical applications, the accuracy of the conversion rate estimation of the advertisement will be reduced.
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[0019] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.
[0020] It should be understood that when used in this specification and the appended claims, the terms "including" and "including" indicate the existence of the described features, wholes, steps, operations, elements and / or components, but do not exclude one or The existence or addition of multiple other features, wholes, steps, operations, elements, components, and / or collections thereof.
[0021] It should also be understood that the terms used in this specifi...
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The embodiment of the invention discloses a method of estimating an advertisement conversion rate, servers and a computer-readable storage medium. The method includes: acquiring historical log data generated by displaying advertisements in a preset time period, and preprocessing the historical log data to obtain a sample set; respectively training a preset control model and a preset experiment model for an advertisement conversion rate estimation model on the basis of the sample set to obtain a first advertisement conversion rate estimation model and a second advertisement conversion rate estimation model; evaluating the first advertisement conversion rate estimation model and the second advertisement conversion rate estimation model according to a preset evaluation index to obtain an evaluation result; and determining a target advertisement conversion rate estimation model from the first advertisement conversion rate estimation model and the second advertisement conversion rate estimation model on the basis of the evaluation result, and estimating a conversion rate of a to-be-released advertisement according to the target advertisement conversion rate estimation model. Therefore,an accuracy rate of advertisement conversion rate estimation is increased.
Description
Technical field [0001] The present invention relates to the field of communication technology, and in particular to a method, a server and a computer-readable storage medium for estimating an advertisement conversion rate. Background technique [0002] Before advertising, the advertising platform takes into account the benefits of various aspects (including users, advertisers and advertising platforms), and needs to sort the ads to be put. The sorting of the ads is mainly based on the estimated conversion rate (such as click-through rate) and The product of ad bids. Therefore, the accuracy of advertising conversion rate estimation directly affects the ranking results. Existing advertising platforms usually train pre-built advertising conversion rate estimation models based on historical data generated when displaying advertisements, and estimate the conversion rate of advertisements based on the trained models. At present, there are usually two ways to build an advertising conv...
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CPCG06Q30/0242
Inventor 黄程波
Owner SHENZHEN GIONEE COMM EQUIP