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Social influence determination, information delivery method and device, equipment and storage medium

A technology to determine the method and influence, applied in the field of information processing, can solve problems such as poor pertinence, and achieve the effect of improving pertinence

Active Publication Date: 2021-12-14
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] This traditional method of information delivery uses user portraits, data information content, and context as influencing factors for sorting information to be delivered, and does not make full use of the particularity of social network platforms, making information delivery difficult. Lack of targeting when going to social networking platforms

Method used

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  • Social influence determination, information delivery method and device, equipment and storage medium
  • Social influence determination, information delivery method and device, equipment and storage medium
  • Social influence determination, information delivery method and device, equipment and storage medium

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Embodiment Construction

[0036] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, and do not limit the protection scope of the present invention.

[0037] figure 1 It is a schematic diagram of the internal structure of the execution device in an embodiment. The execution device can be a server or a client terminal. The execution device includes a processor, a storage medium, an internal memory, an output device and an input device connected through a system bus. Wherein, the storage medium of the execution device stores an operating system and a computer application program of a device for determining social influence or / and an information delivery device, and when the computer application program of the device fo...

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Abstract

The present invention provides a method, device, device and storage medium for determining social influence, and acquires candidate information and behavior friend information; the behavior friend information is the behavior friend who interacts with the candidate information among the friends of the user to be pushed information; obtain the attributes of the user to be pushed and the behavioral friend, and construct a feature vector according to the attribute; use the feature vector as the input of the preset social influence model, and determine that the behavioral friend is for the candidate The social influence of the information on the user to be pushed. The calculation of the social influence incorporates the characteristics of the social network, thereby greatly improving the pertinence of information when it is put on the social network platform. The present invention also provides an information delivery method, device, device and storage medium applying the method or device for determining social influence.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a method and device for determining social influence, information delivery, computer equipment and a storage medium. Background technique [0002] With the development of Internet technology, various social applications are becoming more and more extensive. On social networking platforms, users can share their moods, pay attention to the status of their friends, and learn about some hot topics and news. Information delivery (such as advertising) has gradually become an important channel for information delivery. The traditional way of delivering information is based on user interests. It calculates the matching degree between the information to be delivered and the users to be pushed (advertising seed users) based on features such as user portraits, data information content, and context (such as users' recent browsing and clicking behaviors). And sort the ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q50/00
CPCG06Q50/01
Inventor 邱立威易玲玲贺鹏高文尧
Owner TENCENT TECH (SHENZHEN) CO LTD