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User age group estimation method and apparatus, and electronic device

A technology of user equipment and age group, applied in the field of network information, can solve problems such as low accuracy and inability to determine the specific age group of users

Active Publication Date: 2018-07-27
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, it is impossible to determine the specific age group of the user, so the accuracy is not high

Method used

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  • User age group estimation method and apparatus, and electronic device
  • User age group estimation method and apparatus, and electronic device
  • User age group estimation method and apparatus, and electronic device

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Embodiment Construction

[0113] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention.

[0114] The embodiment of the present invention solves the problem that the conventional multi-category prediction model in the prior art does not consider the order relationship of the age groups when analyzing the user's age groups, which leads to inaccurate estimated user age groups. The embodiment of the present invention estimates the user's age group by analyzing the user's behavior characteristics and using a preset ordered classification prediction model, thereby improving the accuracy of estimating the user's age group.

[0115] Such as figure 2 as shown, figure 2 The horizontal axis and vertical axis represent the user's behavioral characteristics. The two dotted lines in the figure represent the youth and middle-aged classification surfaces of the multi-category m...

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Abstract

Embodiments of the invention provide a user age group estimation method. The method comprises the steps of obtaining behavior features of preset dimensions of user equipment used by a to-be-estimateduser; inputting the behavior features of the dimensions to a preset ordered classification estimation model, wherein the ordered classification model comprises mathematic operation relationships between the behavior features of the dimensions and the probabilities of different age groups, and the different age groups are multiple age groups divided according to an age sequence; obtaining the probabilities of belonging to the age groups by the user, output by the ordered classification estimation model; and determining the age group with the maximum probability as the age group of the to-be-estimated user. Through the method, the accuracy of estimating the age group of the user can be improved.

Description

technical field [0001] The invention relates to the field of network information technology, in particular to a method and device for estimating the age group of users. Background technique [0002] With the development of Internet technology, various merchants also focus on diversification in the way they recommend different products. Merchants will promote their products by issuing product advertisement leaflets, setting up advertising walls, and online advertising product promotion to increase the sales volume of products. However, for different commodities, merchants will take into account the needs of users of different age groups when conducting online advertisements to improve the promotion effect of the commodities. [0003] Merchants will estimate the age of the user who purchased the product based on the product data sold on the historical network, determine which age group the user belongs to, and place advertisements for products of the corresponding age group f...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0201G06Q30/0203G06Q30/0255G06Q30/0631
Inventor 孙逸
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD