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Video editing method and apparatus capable of inserting advertisement contents, and terminal device

A technology for inserting advertisements and advertisement content, applied in the Internet field, can solve problems such as stiff advertisement placement effect, low advertisement conversion rate, and poor user experience, and achieve the effects of improving advertisement effect, production efficiency, and fit

Inactive Publication Date: 2018-09-04
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the conversion rate of the actual advertisement is low, the correlation between the advertisement content and the video theme is not high, and the effect of advertisement placement is relatively blunt, resulting in poor user experience

Method used

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  • Video editing method and apparatus capable of inserting advertisement contents, and terminal device
  • Video editing method and apparatus capable of inserting advertisement contents, and terminal device
  • Video editing method and apparatus capable of inserting advertisement contents, and terminal device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0019] refer to figure 1 , shows a flow chart of steps of a video editing method capable of inserting advertisement content according to Embodiment 1 of the present application.

[0020] It is worth noting that the steps S101 to S103 described in this application do not represent the order in which they are executed.

[0021] The video editing method capable of inserting advertisement content in this embodiment includes the following steps:

[0022] Step S101: Obtain the video file to be edited and the description file of the advertisement content to be inserted according to the user's instruction.

[0023] In a specific implementation of Embodiment 1 of the present application, the video and audio may be stored on the server or the client, and the server or the client may establish a tag library to manage the stored video and audio. Word segmentation is performed on the keyword groups submitted by the user using the tool, and the video and audio are screened according to th...

Embodiment 2

[0046] refer to image 3 , shows a structural block diagram of a video editing device capable of inserting advertisement content according to Embodiment 2 of the present application.

[0047] The video editing device that can insert advertising content of the present embodiment includes the following modules:

[0048] The file obtaining module 301 is used to obtain the video file to be edited and the description file of the advertisement content to be inserted according to the user instruction.

[0049] The file synthesis module 302 is used for synthesizing the advertisement material corresponding to the advertisement content to be inserted into an advertisement file according to the parsed description file of the advertisement content to be inserted.

[0050] A file combination module 303, configured to combine the video file to be edited with the advertisement file to form a video file with advertisement content.

[0051] In a specific implementation of Embodiment 1 of the...

Embodiment 3

[0072] refer to Figure 5 , shows a structural block diagram of a terminal device according to Embodiment 3 of the present application, and the specific embodiment of the present application does not limit the specific implementation of the terminal device.

[0073] Such as Figure 5 As shown, the terminal device may include: a processor (processor) 502 , a communication interface (Communications Interface) 504 , a memory (memory) 506 , and a communication bus 508 .

[0074] in:

[0075] The processor 502 , the communication interface 504 , and the memory 506 communicate with each other through the communication bus 508 .

[0076] The communication interface 504 is used to communicate with network elements such as other devices such as other terminals or servers.

[0077] The processor 502 is configured to execute the program 510, and may specifically execute the relevant steps in the above embodiment of the video editing method capable of inserting advertisement content. ...

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PUM

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Abstract

The embodiment of the invention provides a video editing method and apparatus capable of inserting advertisement contents, and a terminal device. The method comprises the following steps: obtaining ato-be-edited video file and a description file of to-be-inserted advertisement contents obtained according to a user instruction; synthesizing an advertisement file through advertisement materials corresponding to the to-be-inserted advertisement contents according to the parsed description file of the to-be-inserted advertisement contents; and combining the to-be-edited video file with the advertisement file to form a video file with the advertisement contents. By adoption of the video editing method and apparatus provided by the embodiment of the invention, the cost of creating video advertisement is reduced, the efficiency of making the video advertisement is improved, meanwhile, the integrating degree between the advertisement contents and the video theme is improved, and the advertisement effect is improved.

Description

technical field [0001] The embodiments of the present application relate to the technical field of the Internet, and in particular to a video editing method, device and terminal equipment capable of inserting advertisement content. Background technique [0002] With the development of video technology, the expression forms of video advertisements are becoming more and more extensive, mainly including three types of advertisements: embedded advertisements, pre-roll advertisements and interactive hanging advertisements. The implanted advertisement is a part attached to the video file, which is spliced ​​at the beginning or end of the main body of the video. Most of them are elaborately produced by video producers, and they are relatively related to the advertisement of the main body of the video. There is a saying of "easter eggs" at the end of the film. However, the production cost of the embedded advertisement is relatively high, and the editing and production of the embedd...

Claims

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Application Information

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IPC IPC(8): H04N21/431H04N21/44H04N21/458H04N21/472H04N21/81
CPCH04N21/4316H04N21/44H04N21/458H04N21/47205H04N21/812
Inventor 魏泽鹏
Owner ALIBABA (CHINA) CO LTD