AI big data-based search advertisement intelligent hosting method and search advertisement intelligent hosting system

Abstract

The invention belongs to the technical field of advertisement word selection and particularly relates to an AI big data-based search advertisement intelligent hosting method and a search advertisementintelligent hosting system. The invention aims to provide an AI big data-based search advertisement intelligent hosting method and a search advertisement intelligent hosting system, wherein the intelligent keyword selection is realized. The technical scheme adopted by the invention is as follows: the method comprises the following steps: setting rules and storing the rules; establishing a database for the one-to-one correspondence between strategy instructions and rules; receiving an external strategy instruction; performing the strategy instruction scanning at regular time, and judging a strategy mode; extracting and calculating advertisement data, and judging whether the strategy execution condition is met or not; if yes, distributing a rule corresponding to the strategy instruction toa distributed strategy execution system for advertisement operation; calculating the advertisement data through a model algorithm, and obtaining an optimal advertisement putting scheme; and distributing the optimal advertisement putting scheme to the distributed strategy execution system to carry out advertisement operation.

Description

technical field [0001] The invention belongs to the technical field of advertisement word selection, and in particular relates to a search advertisement intelligent hosting method and system based on AI big data. Background technique [0002] In the process of launching Apple search ads, optimizers will face different difficulties at different stages: [0003] On the one hand, when creating a promotion plan, I don’t know which keywords to launch and how to set the bids for different keywords; [0004] On the other hand, due to the time difference and other reasons, it is difficult for the optimizer to achieve 24-hour real-time manual optimization during the search advertisement placement process, so there will be problems such as budget over-investment, missing the best bidding time, and unsatisfactory conversion results. [0005] Therefore, there is an urgent need for an intelligent hosting tool that can realize functions such as intelligent keyword selection, budget contr...

AI Technical Summary

Problems solved by technology

[0003] On the one hand, when creating a promotion plan, I don’t know which keywords to launch and how to set the bids for different keywords;

[0004] On the other hand, due to the time difference and other reasons, it is difficult for the optimizer to achieve 24-hour real-time manual optimization during the placement of search ads, so there will be problems such as budget over-investment, missing the best bidding time, and unsatisfactory conversion results.

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