Method, device and equipment for predicting user to purchase right and interest commodity and storage medium

A technology of rights and commodities, applied in the computer field, can solve problems such as untargeted marketing strategies, affecting user service experience with operators, and low customer conversion rate, so as to improve customer conversion rate, user experience, and pertinence Effect

Inactive Publication Date: 2018-10-12
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The marketing method of existing rights and interests products is to market to all users who meet the requirements. There is no targeted marketing strategy, the customer conversion rate is low, and for users who do not have the intention to purchase, this kind of marketing will affect the user's service experience with the operator.

Method used

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  • Method, device and equipment for predicting user to purchase right and interest commodity and storage medium
  • Method, device and equipment for predicting user to purchase right and interest commodity and storage medium
  • Method, device and equipment for predicting user to purchase right and interest commodity and storage medium

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Embodiment Construction

[0044] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0045] The terms "comprising" and "having" and any variations thereof in the description and claims of the present invention are intended to cover a non-exclusive inclusion, for example, a process comprising a series of steps or a device of structure need not be limited to the expressly listed Instead, those structures or steps may include other steps or structures not expressly listed or inherent to the process or device.

[0046] An embodiment of the present...

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Abstract

Embodiments of the invention provide a method, a device and equipment for predicting a user to purchase a right and interest commodity and a storage medium. The method comprises the following steps ofacquiring first user information of a target user; determining a probability that the target user purchases the right and interest commodity based on the first user information and a purchase prediction model of a preset right and interest commodity; and if the probability that the target user purchases the right and interest commodity is larger than a first preset threshold value, pushing a marketing message of the right and interest commodity to the target user. According to the embodiments of the invention, the probability that the user purchases the right and interest commodity is predicted, and the marketing message of the right and interest commodity is pushed to the user with the purchase probability larger than the first preset threshold value, so that a customer conversion rate of the right and interest commodity can be improved, and the customer experience is improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular to a method, device, device, and storage medium for predicting a user's purchase of an entitlement commodity. Background technique [0002] Equity products refer to preferential products that operators provide to some users and are sold at prices below the market, such as movie tickets and third-party coupons that have been sold below market prices. Generally speaking, this privilege product is provided by operators for higher-level users, but not every high-level user will buy this privilege product. [0003] The marketing method of existing rights and interests products is to market to all users who meet the requirements. There is no targeted marketing strategy, the customer conversion rate is low, and for users who do not have the intention to purchase, this kind of marketing will affect the user's service experience with the operator. . Content...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/04G06Q30/02G06Q30/06
CPCG06Q10/04G06Q30/0202G06Q30/0631
Inventor 刘颖慧魏进武张第刘静沙
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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