Application pushing method and device and computer readable storage medium

Abstract

The invention discloses an application pushing method. The method comprises the following steps of: obtaining application operation information for operating each application at a user terminal by a user in a history time period apart from the present for a preset time, wherein the application operation information comprises one or more of continuous operation time and operation frequencies of theapplications, information search operations in the applications, application installation operations, application unloading operations and unloading reasons; determining an application demand of theuser according to the application operation information; and determining a cloud application, according with the application demand of the user, in a cloud application database, and pushing push information of the cloud application to the user terminal. The invention furthermore discloses an application pushing device and a computer readable storage medium. According to the application pushing method and device and the computer readable storage medium, application information in which users are interested can be determined on the basis of application operation information for operating applications by the users, and application push can be carried out according to the application information in which the users are interested, so that the users can conveniently obtain information of required applications, thereby decreasing the search operation and improving the user experience.

Description

technical field [0001] The present invention relates to the technical field of data push, in particular to an application push method, device and computer-readable storage medium. Background technique [0002] With the development of information technology and the popularization of networking, user terminals such as personal computers and mobile devices provide many conveniences for people's work and life, and also enrich people's entertainment methods. The function realization of the user terminal depends on the development of various applications. For example, "Ctrip" is an application that can book train tickets and hotels, etc., which provides great convenience for users to travel. With the development of technology, applications that realize various functions have emerged as the times require. Users can search and download the required applications through the application store or application website. Users need to search every time they need to download the desired app...

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to provide an application push method, device, and computer-readable storage medium, aiming to solve the problem in the prior art that users need to search every time they want to download an application they are interested in, and view it in the search results. Software introduction to determine whether it is a required application. At the same time, the keywords used for search may not be able to find the required application due to unreasonable, cumbersome operation and poor user experience.

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